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By Leslie Cunningham
When we discover that we’re off track, we have a tendency to opt for the quick-fix approach; in a moment of optimism and hope we’ll attempt a new, half-hazard attempt of marketing our business and connecting with prospects, or force ourselves to sit down, pull out our checkbook, create an unrealistic budget and promise ourselves we’ll be better from now on. Or we’ll make a stern resignation not to yell at our partner when talking about money.
By Leslie Cunningham
The official guide to Women and Money See all Articles by Leslie CunninghamSee Leslie Cunningham's Expert PageGet Updates on Women and MoneyGet Updates on Leslie Cunningham Average: 0 Your rating: None Tweet
Address the Underlying Reasons
The problem with these quick-fix approaches is they often lead us right back to where we started because they don’t address the deeper issues causing our behavior.
After you’ve explored your gift, identify one baby step you can take (something that feels both manageable and motivating) to get you back on track. Perhaps you’ve always paid late fees on your credit cards, so your baby step is to pay all your credit card bills on time next month,abercrombie france.
And remember,hollister, one great thing about money is that it gives us constant opportunity for improvement, and our money successes (and failures!) can easily be measured. We know when we’re accruing debt, when we’re arguing with our partners,hollister france, and when we’re spending more than we earn. Money reflects to us externally what may be going on internally.
I’ve noticed from my own and my clients experiences that money has a way of showing us where and when we’re on or off track in our lives.
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Get on Track Action Step
Maybe you don’t check your checking account balances consistently so you’re constantly acquiring over draft fees, so your baby step is to check your account balances for just 3 minutes each day,air jordan. These small baby steps are small successes that will build our self-esteem and inspire you to take on bigger financial challenges.
Do you often argue with your partner about money? Are you earning too little to take care of yourself in the ways that you should? Are you investing money in your business so that you can grow it to the next level,supra shoes?
Unfortunately,louboutin pas cher, these tools don’t address the underlying reasons why we don’t make healthier financial choices for ourselves. What leads us to the root of the problem is beginning to look at our money behaviors with curiosity, and see them as opportunities to learn more about ourselves.
3. Then identify one baby step you can take that is both manageable and motivating to get yourself back on track.
Identify the gift in your money challenge,air jordan pas cher.
If we’re being to tight with our money so that we’re literally financially starving our business, perhaps our gift is to invest in our business in ways that allow us to learn new marketing and mindset techniques that support us in making more money in our business so we become more powerful and effective money creators.
In other words, are you so frugal that you’re practically starving yourself (of important necessities and healthy pleasures) just to watch your savings account grow as much as possible?
To understand where you’re off track ask yourself these questions: “What are my primary operating beliefs about money,air jordan?”
And, “What are my consistent money actions or behaviors?”
Before you read any further, take a quick minute to think of one area around money where you’ve gotten off track. Try not to be critical of yourself when you do this; all of us, regardless of where we are in life,abercrombie deutschland, have room for improvement.
If we take the time to hear our money messages and use them as an opportunity for deeper understanding, we’ll discover our own unique path that will motivate us to stay the course.
2. Ask yourself, “What can I learn about myself from this challenge?”
1. Identify one area where you’ve gotten off-track with money,hollister online shop.
When you have this one area in mind ask yourself, “What is the gift in this challenge that I’m currently experiencing around money,hollister france?” Or,hollister, “What can I learn about myself from this challenge?” Take some time to reflect on this “gift.” Often we beat the messenger into submission before we’ve had the chance to receive the message.
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These glitches are best prevented by extremely controlled event and reception planning and it all begins with the budget. If you identify your budget and really stick to it, then most likely everything else should go as planned.
it can paralyze people into non-action.
I don't know about you but I get a lot of emails. Sometimes over 200 a day. So,air jordan, when I saw a good story - it made me stop and think. How did they do it? I've found that there are 3 absolutely unbreakable rules for telling marketing stories in email.
3. Provide a single action to take
Why should anyone pay attention to you?
If you want your busy clients to read your story, work on your subject line! Many experts in writing advise spending 90% of your time on the headline. The same kind of targeted focus on subject lines is a smart practice.
By Milly Sonneman
See all Articles by Milly SonnemanSee Milly Sonneman's Expert PageGet Updates on Internet MarketingGet Updates on Milly Sonneman Average: 0 Your rating: None Tweet
Let's look at the 3 Unbreakable Rules right now.
1. Create a compelling subject line
Yes, it's tempting. Maybe you've got several actions you want your busy client to take. Do not be swayed. Stick to ONE single action.
How are you telling your business story? Most often email marketing is a core part of how you are presenting your brand and business to customers and prospects.
Even without knowing you or your clients, there are a lot of business,hollister france, family,hollister france, personal and social demands for attention. And you can bet there are a lot of things on almost everyone's mind.
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Information is a double-edged sword. On the one hand, it can be used to share valuable insights with people across boundaries, across economic barriers, and across time. On the other hand, it can paralyze people into non-action.
This is very similar to headlines,hollister online shop, magazine covers, and book covers. Sure,louboutin, you must have something interesting to say inside. But the headline is what pulls people in,jordan.
Hint: a single story is simple and short. Keep your emails short and you're in for a pleasant surprise. People are much more likely to respond!
Rule 3: Focus on A Single Action
Rule 1: Grab Attention In The Headline
So, the big question in storytelling for email marketing is this:
I know it seems a bit harsh. But you must answer this question...if you want to tell a compelling story and make your email stand out.
2. Tell a simple story
This week, I got a remarkable email,supra shoes. Sounds funny, right? The reason it was remarkable was this: it was a story that got me to take action.
Tell a single story,abercrombie, and make sure it's one that matters to your reader. Do this and you're going to get a better response...even in an overloaded brain.
Nine times out of ten: tell a single story. Don't go wandering off in the woods and swamps of your lifetime full of experience. Stick to your story,air jordan. Avoid adding fancy frills and twists. Stick to your story.
Even if you have a terrific story - you have to get people to open your email,abercrombie. The subject line is the single most important part of your presentation when it comes to email.
Rule 2: Stick To A Single Story
If you give people several actions to take, what will happen? A big nothing. Too many choices may be your worst enemy.
Instead, keep things simple. One. What could be simpler than that?
The nuts and bolts of storytelling are simple enough - but it's necessary to understand the mind-set of your customers and clients. Are they strapped to a desk - bored out of their minds? Are they inundated with tons of emails in a cluttered in-box? Are they distracted by personal obligations and family problems pulling on their attention,jordan?
Develop your storytelling skills and win results. Tell persuasive stories in email marketing and in face-to-face presenting. Discover how to reach more customers, stand out in a crowd, and grow your business.
But now you know. You know how to focus your emails and inspire people to take decisive action,air jordan pas cher.
Not too rough, eh?
Let's just recap:
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These glitches are best prevented by extremely controlled event and reception planning and it all begins with the budget. If you identify your budget and really stick to it, then most likely everything else should go as planned.
