| - |   ;editor :2011 cold years ,China household air conditioning in pairs of produce and sale billion ,abercrombie france.However ,air jordan,relative to the high-opened high-go ,produce and sale two flourishing cold of 2011 years ,2012 cold years situation is not optimistic ,especially the high inventory for air conditioning enterprise from the new year to carry a heavy burden to the performance .<br>In market growth is lack of power of the environment,michael kors outlet, how to maintain sales growth, eliminate high inventories in the invisible ,is testing the enterprise marketing ability ,is a test of the enterprise marketing .<br>Despite the industrial policy gradually withdraw ,raw material prices rise ,the real estate market downturn and other unfavorable factors,doudoune moncler pas cher, 2011 2010 August to 2011 July cold years ,air jordan pas cher,domestic household air conditioner industry still lasted 2010 years from August to 2010 July 2009 cold rapid growth momentum .<br>Naka Yiyasu estimates show 2011 cold years ,market of domestic air conditioning retail size reached 38170000 ,119300000000 yuan ,year-on-year growth of 8% ,,23% .Sales in the market performance flourishing at the same time, we also see ,2011 cold years the retail market growth rate compared to 2010 cold years narrowed by 23 percentage points ,this means that the market demand for rigid in the waning ,abercrombie.<br>Support market amount high speed growth is a major factor in the product structure adjustment and product prices :Yikang monitoring data shows ,2011 cold years of inverter air conditioner market share of retail volume was 45% ,compared with 2010 cold year increased by 21 percentage points ,air jordan pas cher;price ,,by Huimin policy adjustment factors ,frequency of air-conditioning terminal fold up Rose 9% ,doudoune moncler,rose to 2946 yuan .<br>After two the rapid growth of the cold years after 2012 years ,,cold air conditioning market foreground nots allow hopeful .Data shows ,2011 years after the end of cold air-conditioning industry inventory at about 16000000 or so, so high inventory levels will enable enterprises in the following year carry the heavy burden of performance .<br>From the industry perspective ,the real estate market continues murky ,the 2010 national housing sales area grew 8% ,and this year 1 ～ July, this figure was only 13% ,far lower than the growth rate in 2009 44% ,air jordan,the real estate market will in the short term inhibition of new demand .<br>In addition ,the industrial policy effect gradually ,especially the policy thorough withdrawal will curb demand for the release of .Naka Yiyasu measurement data show ,market of domestic air conditioning has 2 consecutive months of year 7 ,a August year-on-year, retail volume drop respectively 16% ,22% .<br>In market growth is lack of power of the environment,moncler, the enterprise will rely more on erosion competitors share to growth .Therefore ,do a good job of product planning and sales network is the key .<br>The first ,accurate positioning market at all levels of product demand differences ,jordan.In one or two levels of markets ,enterprises should grasp the product upgrading ,in three or four levels of markets mainly rely on peatlands have share ,doudoune moncler.<br>The monitoring data from the monitor ,abercrombie france,one or two class market frequency instead of fixed frequency trend is very clear ,cold 2011 years ,inverter air conditioner in one or two levels of markets and retail volume grew 88% ,the market share of retail volume 45% .<br>The frequency conversion air conditioner ,the other good news is that rare prices began to fall ,.In relevant state departments issued on the national rare earth production order special rectification action notice ,rare earth products prices on average more than 20% decline .<br>Relative to the popularity is high and by the downturn in the real estate market is greatly influenced by the market one or two ,air conditioning three or four class market has entered a period of growth in volume .<br>The three or four level of market demand for air conditioner also to popularize mainly in three or four levels of markets ,enterprises can be the main push in the low-end products .Second ,,accelerate the building of distribution network .<br>The first half of this year the main manufacturers of air conditioners results showed ,the rapid expansion of enterprise distribution network is stimulated 2011 cold years industry shipments surge is one of the important reasons :Haier accelerate network layout and construction ,to complete the customer service business and Haier mall online sales platform to buy ,daily business Shun circulation business will achieve better development the first half of the year ;beauty store a total of more than 1.<br>2 thousand, air ,ice ,air jordan,wash sales outlets close to 130000 ,store construction centre of gravity from the shop expansion to quality improvement ;TCL during the first half of the domestic air-conditioning sales shop number 59% year-on-year growth ,to promote the success of substantial growth performance .<br>It is a profound understanding of the network on the air conditioning sale important role ,the big enterprise will continue to increase investment in the distribution network : at the end of the year ,the store will reach 1,abercrombie.<br>5 ;Gree will in both the advantages of traditional channels for further distribution ;Galanz will invest 1000000000 yuan to build 2000 stores in the country ,strive for years to achieve 1 county 1 shop ;aux 2013 domestic dealers will exceed 3000 ;Changhong plans across the country within 3 years to build the 1 chain stores .<br>Whether the enterprise in the 2012 years of cold wave in the realization of the path winds along mountain ridges. ,the situation is uncertain, but on the whole ,enterprise development and looking for the growth point of the pressure will be greater .<br>Related 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