| - | Agency businessin March 25th with the relevant departments of the state to restart the &ldquo ,;prescription drug diversion work ,OTC&rdquo ;OTC retail terminal market or the emergence of new changes ,.<br>  ;in February 25th, the State Food and Drug Administration ( SFDA ) issued a &ldquo ;no summer films such as 54 kinds of drugs into non prescription drugs ( the country feeds medical inspect note ) &rdquo ;notice .<br>Reportedly ,2008 ～ 2010drug prescription to nonprescription drugs work was suspended ,therefore ,the conversion work to restart the industry was given more imagination .  ;China nonprescription medicines association president Bai Huiliang has previously said ,&ldquo ;for after years of clinical use ,has been validated using higher safety ,allowing people to choose their own use of manual of medicines and chemical reagents drug ,SFDA will be audited ,gradually transformed into OTC .<br>This will be greater convenience for people in the broader market terminal to purchase ,to improve drug treatment accessibility and reduce social health expenditure has positive significance .<br>&rdquo ;  ;&ldquo ;54 prescription drugs ,OTC&rdquo ;drug retail terminal and upstream suppliers ,manufacturers react ?  ,;enterprises :conversion terminal promotion mode   ;for the prescription drug OTC terminal business opportunities ,the upstream enterprise understanding perhaps more deeply some .<br>  ;&ldquo ;3 years ago, we went to the relevant departments submitted the day and rheumatalgia-relieving plaster by prescription of OTC documents ,for the OTC after work, we have prepared for a very long time .<br>Now officially approved by the SFDA to OTC ,the company has been considering the increase in retail terminal market promotion ,doudoune moncler pas cher.&rdquo ;March 22nd, Guangxi Guilin day and pharmaceutical Limited by Share Ltd marketing director Chen Zhixiong on the drugstore management weekly reporter, day and rheumatalgia-relieving plaster the previous year sale amounts to 100000000 yuan ,the market recognized ideal .<br>  ;&ldquo ;in the USA ,prescribing the transition to OTC market with a 19.4% average annual growth rate of increment .In our country, the market growth is also improved .At present, some hospital prescription drug in drug retail terminal has great sales .<br>Investigate its reason ,mainly people of self-medication awareness and the expansion of market demand .&rdquo ;Sichuan Hebang group retail terminal division general manager Xia Jing thinks ,for the relevant manufacturers,doudoune moncler, prescription drug OTC ,because early days has certain hospital foundation ,manufacturers can save a part of the consumer education,abercrombie and fitch france; and because the drugstore sales price than the relatively cheap in cost of hospital ,consumer spending acceptance is higher, sales volume increases .<br>  ;in fact ,in recent years the pharmaceutical enterprises for the prescription drug OTC demand about pharmaceutical marketing mode .An anonymous insiders, prescription drugs as a new average life cycle of only 8 years,, and there are more and more the trend toward shorter ,but converted to OTC after its average service life can reach 30 years ;at the same time ,manufacturers can also be through advertising and promotion means the effective combination ,make the old product replay .<br>  ,abercrombie france;&ldquo ;from the clinical application to OTC sales ,manufacturers need to change not only marketing mode ,also including sales channels ,sales strategy changes .Generally have exclusive varieties of the manufacturers ,the strength of the manufacturers will increase the prescription drug OTC variety of publicity .<br>&rdquo ,;Anhui Hua Pharmaceutical chairman He Jiale said .  ;&ldquo ;prescription drug classification is not equal to the marketing of prescription drugs ,prescription drug OTC ,moncler,is to combine the characteristics of combination of prescription drugs and retail terminal characteristics change marketing method .<br>For example ,how to influence the recommendation ,research of consumer psychology ,the key is to form a OTC consumption concept .Personal recommendations ,the upstream manufacturers can change the packing ,specification adjustment ,open free counseling hotline service .<br>&rdquo ;Chen Zhixiong said .  ;Xia Jing also pointed out ,for the current existence of double span &ldquo ,abercrombie paris;&rdquo ,air jordan;varieties ,for safety ,OTC doses should be much smaller than the prescription drug ;after the change of the OTC formulations and packaging to attract more consumers .<br>While prescription drugs from 3 to 5 years of transition period ,for pharmaceutical enterprises in the market build brand loyalty with time OTC .  ;pharmacy : optimal adjustment of category structure   ;although many professionals think ,for pharmacies ,as some of the prescription drugs to OTC ,increase the terminal product line ,product structure optimization of pharmacy .<br>But with the upstream enterprise rapid response compared ,drugstore terminal performance somewhat slow &rdquo &ldquo ;.  ;a few days ago, reporters visited Guangzhou city many pharmacies is found ,although &ldquo ;54 prescription drugs to OTC&rdquo ;notice has been 1 months ,but some pharmacies not related species from the prescription counter to OTC display area .<br>When a reporter asked the reason, a pharmacy expressed that not yet receives the company headquarters notice ,also has not yet had time to adjust breed display pharmacy said .  ;in a pharmacy ,a reporter asked to buy the &ldquo ;54 prescription drugs to list OTC&rdquo ;&ldquo ;pediatric thermal granule &rdquo ;,the shop assistant to &ldquo ;prescription drugs to be available on prescription &rdquo ;for, to press for other varieties .<br>  ;&ldquo ;in addition to the drugstore operator itself policy sensitivity is not strong ,moncler,also compared with those from the prescription drug diversion is the product of OTC is &lsquo &rsquo ;dress up ;stage .<br>&rdquo ;Guangxi strategy of Pharmaceutical Group Company Limited Marketing Director Yang Jincheng is accepting a reporter to interview, express ,about the prescription drug OTC product change ,enterprise Council published national product brochures ,modified manual and labels after preparation ,offer corresponding food and drug regulatory departments for approval .<br>&ldquo ;it will be a long time .&rdquo ;  ;however ,where the family still says ,&ldquo ;prescription drug diversion OTC will greatly facilitate the pharmacy products display and store promotion .<br>&rdquo ;  ;&ldquo ;those from the prescription drug OTC varieties ,sales will have to upgrade ,but not too much .&rdquo ;where the family thinks ,current pharmacy OTC varieties sales force mainly comes from the recommendation and media advertising ,abercrombie france;from the prescription drug OTC related varieties of industrial enterprises, there may be targeted to widen the advertising channels, strengthening the terminal promotion strength ,so as to promote the quality of terminal sales .<br>  ;what music recommendations ,in store operations ,should from prescription to OTC species partition display ;in a variety of procurement ,pharmacies can do some category structure adjustment: &ldquo ;from the prescription drug OTC ,some manufacturers will also strengthen related varieties in the retail terminal input,moncler, pharmacy in the daily sales process may wish to do key recommendation for such products ,some manufacturers resources .<br>( &rdquo ;Author :Dan DAI )     ;related links ;54 prescription drugs to non prescription drug   ;in February 25th, SFDA issued a notice that ,54 kinds of drugs from prescription to over-the-counter drugs .<br>  ;wherein ,chemical 9 ,abercrombie france,officinal 44 kinds ,1 kinds of biological products .Drug list is as follows :corypalis tablet ,Lily Gengnian particles ,constipation through ointment ,peppermint oil ,blood raw pellet ,table of Chaihuang capsule ,capsule ,removing barrier is Haifu Chuanlong Guci capsule ,paeonol ointment ,compound Fengshining tablet ,compound golden syrup ,compound Kushen intestinal inflammation of Coptis tablets ,compound Pien Tze Huang tablet ,compound tablets of fig ,influenza Shufeng capsule ,root pain pills ,Guben Mingmu flat particles ,red pills ,tablets ,removing blood stasis and removing the gold sand digestion-promoting oral liquid ,capsule ,tablet ,honeysuckle Ganoderma lucidum extract seven kinds of Gastrodia wine ,Qingfei fire suppression ,Qingwei yellow lace ,freckle menstruation-regulating capsule ,abercrombie,cold stop piece ,Shujin Dingtong capsule ,double shrimp oil ,superscript rheumatoid shuangxiabiao Qingcao oil ,day and rheumatalgia-relieving plaster ,Tingbei capsule ,spirit ,passion fruit cream has rubber Jian Xiao capsule ,Xiangju Ganmao granules ,pediatric thermal granule ,pediatric heat fast cleaning syrup ,heart brain Shu ,pharyngitis oral liquid capsule Puyi Xin ,moncler,dehumidifier analgesic capsule ,Jane Ling Capsule ,antitussive syrup ,Ding fine toothache capsule ,suppository ,anus Thailand Gangtai ointment ,compound paracetamol and more sensitive oral solution ,nicotine patches ,piumini moncler,transdermal nicotine patches ,nasal spray hydrochloric acid left C Baskin ,multidimensional element Dispersible tablets ( 21) ,acid ketotifen eye drops ,arginine ibuprofen granules ,hydroxypropyl methyl cellulose eye drops ,air jordan pas cher,Bacillus subtilis viable capsule .<br>Related articles:
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