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Chapters to be included :

Effectiveness of PR - measuring effectivteness - qualitative & quantitative Client expectations and mapping expectations Pragmatism in PR

Practical session should be atleast for 3 months internship with a PR agency. The students should undergo an examination on PR to get intership. The education institution should be equally involved.

bhuvana

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This Wiki is maintained by Prime Point Foundation, Image management yahoo group and Prpoint Yahoo group

This Wiki is used for capturing the views of Professional community on various PR and Communication issues.

Right now most of the courses offered lack the basic premise of practical exposure to PR as a tool for image building. The one year course should follow what we call a medical model, wherein every half of the day is spent at various agencies by the students interning with them. Students can choose among the practices(viz IT, finance, healthcare etc.

The other half of the day could be used to learn theory in the classroom. Practical exposure is a must for any communication course.

Sayan

Mar 07 Project - Framing of PR Syllabus - Brain storming

March 2007 issue of Corporate ezine PR-e-Sense will carry a theme on "PR education in India". We would like the PR education to be compared globally.

When we discussed the issue with Vice Chancellor of Anna University, Coimbatore, he has readily agreed to start a PG Diploma Course on PUblic Relations (one year programme). He has advised us to suggest to him a curriculum of 8 papers suitable for India in a practical manner.

This is a Collaborative project of all the students, professionals, academicians and Corporate persons.

Go to PrEducation page and give your views. Since this is a open document, kindly ensure that other views are not deleted.

Steps to be followed

1. Go to PrEducation page

2. Create an 'account' for you in this wiki by clikcing 'create account' at the top right corner or else you can login using id 'annauniv' and password 'annauniv' (both user id and password are annauniv)

3. If you want to add your views or suggestions click "Edit" button against Brainstorming session - Add your views below

4. Write your views. Preview your Edited page and then Save

5. If you encounter any difficulty, please send your views and comments to me prpoint@yahoo.com

6. Send this link to your professional contacts (including PR students) and request them to be part of this project.

Enjoy Wiking!!