PrEducation

From Prpoint

Revision as of 17:58, 14 March 2007

One year PG Diploma course on Public Relations - Curriculum designing - First stage - Brain storming

This a collaborative attempt by all the students, professionals, academicians to design a syllabus ( 8 papers) on PR and Corporate Communication. This is a great opportunity for all of us to design a syllabus.

As the first stage, we would like to have 'brain storming session' with all our members. All the members can put their views. Please do not feel shy in giving your views. What you think as 'irrelevant' may be of great 'relevance' to the professionals. Every single opinion from Junior most to senior most is required.

In the second stage, an expert panel will be formed out of the volunteers from the group to consolidate the views.

Procedures for giving your views:

1. Create an 'account' for you in this wiki by clicking 'create account' at the top right corner

2. Add your views or suggestions by clicking "Edit" button against Brainstorming session - Add your views below

3. Write your views. Preview your Edited page and then Save

4. If you encounter any difficulty, please send your views and comments to me prpoint@yahoo.com

5. Send this link to your professional contacts (including PR students) and request them to be part of this project.

Enjoy Wiking!!

Brain Storming Session - Sample

Business communication Basics of communication, verbal, non verbal communication, inter personal skills, how to make pleasant, unpleasant and persuasive communication, Preparation of Report, Memos, Presentation skills

Brain Storming Session - Add your topics/views below

Please add your views below. Click "Preview" button. After satisfaction, click "Save". (Please give your name and email id, so that we can also contact you for further). We will include your name as one of the contributors in the final product. (like open source software)

1. Business communication - Basics of communication, verbal, non verbal communication, inter personal skills, how to make pleasant, unpleasant and persuasive communication, Preparation of Report, Memos, Presentation skills (K. Srinivasan,Chennai prpoint@yahoo.com )

2.Theory of PR - What is PR? Why is PR important? What are the tools of PR? Different kinds of PR, How PR came into practice, the PR scene in the US and Europe vis-a-vis India. (hobbithob, hobbit.hob@gmail.com)

3. Media Relations - Tools (press interviews, press releases, press conferences, Media FAM trips), media scene in India, how is media categorised, pitching to the media, how to issue a press release, how to organise a press conference (hobbithob, hobbit.hob@gmail.com)

4. Investor relations - Conf calls, investor meets (hobbithob, hobbit.hob@gmail.com)

5. Client Servicing - Requirements in dealing with clients succesfully, (hobbithob, hobbit.hob@gmail.com)

6 How to make the brand / image news worthy so that it attracts television and print coverage ( rajvee, rajvee@rajvee.com )

7 Success stories of PR personalities in the field ( rajvee, rajvee@rajvee.com )

8 Internal PR - PR with internal stakeholders like officers and employees, suppliers, contractors etc. is equally, if not more, important as PR for external stakeholders. Tecchniques for internal PR and case studies on this should be part of the syllabus. (MS Bali, bali@indiapost.gov.in)

My views: Ratan Mani Lal, Lucknow (Chapter chairman, PRSI, Lucknow & Programme Head, Jaipuria School of Mass Communication, Lucknow) 1. PR education, especially for an industry-oriented course, should give a brief history of PR, defintions of tools and then, more and more of case studies. What I have seen in some university programmes is much more of theory and less of case sstudies. 2. The actual hands-on work an entry-level PR trainee has to do, must be included in the course curriculum. FOr example, preparing a media list or media tracking etc. There could be little of theory much greater practical sense in giving these inputs to students. 3. I think writing skills, especially of the journalistic kind, could be important for PR trainees, since most journalists do not spend much time on releases prepared or sent by PR people. A basic training of journalistic writing must be included. 4. Perhaps I will send some structured points in a later posting. Thanks