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From Polychromatic

Emails can be quite a powerful advertising vehicle when used effectively but it is also possible to waste money and time on email marketing when you may not know how to go about it. When designing an email campaign many people will use html templates which enable them to use visually pleasing logos, designs and pictures to promote their products and services and yet many email clients will reject html emails as spam and therefore they might never be observed.

Yet another thing to think about is the timing of your effort. Consider that the start of the week is active for most people and thus they might not be receptive to e-mail marketing on a Monday when they have lots of other work to proceed through. Similarly at the conclusion of the week people in many cases are looking forward to an earlier finish ready for the weekend so that they may perhaps not need to look at your e-mail until next week -- when it gets shoved down the inbox by new mail and again may possibly never be observed.

Targeting your email campaign to the right audience is paramount to the accomplishment of the campaign and your email marketing Surrey firm will help you to ensure you choose wisely. Worthwhile email marketer should let you know that sending your existing customer database is likely to be much more effective than buying in a database of complete strangers emails. Frequently past and present customers are not conscious of the entire extent of services and products the firm offers and so by sending out marketing emails it reminds them that your business is there and what it may do for them.

Sending out any old e-mail will be a waste of time. In order that it makes people want to find out more it needs to be concise and also to the point but well written. An email marketing Guildford company will have expert designers and copywriters prepared to create great marketing emails for their clients and can propose good times to run a campaign such as when the business launches a new product or service, if they have any special offers on or when they only want to thank customers for their continuing support.

Unless the achievement of the effort is measured email marketing campaigns are nearly as good as worthless. How many people clicked through to your site and Statistics will be needed by you on how the email was opened by many people. Also there should be a facility for individuals to unsubscribe if they no more wish to be in your database.