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From Polychromatic

To the non-fan, NASCAR stands for "Non Athletic Sport Centered About Rednecks"....it's actual meaning is "National Association for Stock Automobile Auto Racing". To corporate America it stands for "Massive Company"

NASCAR and their premier division "Nextel Cup" is the second most watched sport in America, only the NFL tops it for attendance and television audiences. On any given weekend for the duration of the season, much more race fans pack race tracks to capacity, than any main sporting occasion... All-star Game, Superbowl, or PGA Golf Tournament. The web site 'NASCAR.com' gets more than One BILLION hits a year

The Nextel Cup attributes 26 weekly races, plus a 10 race playoff type schedule. It really is the only sport that has what's known as "It's Superbowl" as the first race of the season. The Daytona 500 is viewed by more than 30 million, over 180 thousand pack the grandstands and infield every year for that event.

This sport that several assume their fans to be white, male, and southern. Nicely, that assumption is just plain incorrect. NASCAR's fan base is produced up by 40% woman, in truth, NASCAR has more females watching, than the NFL or Major League Baseball. The minority fan base increases every single week, producing up about ten% at this point. The common revenue of a NASCAR Nextel Cup fan is 83,000 a year.

You see corporate sponsor names everywhere, on the cars, uniforms, tracks, and merchandise. NASCAR fans are the most "Brand Loyal" in the world. These sponsor names cash in on that loyalty...Dale Earnhardt Jr. fans drink Budweiser, you will not uncover a lot of Tony Stewart fans setting 1 foot inside a LOWE's, since Tony is sponsored by "House Depot", Jeff Gordon fans paint with nothing but Dupont paint, etc. It cost 10 to 20 million per year for the top teams to be competitive and Corporate America is more than satisfied to cough up that type of money for what they get in return. It expenses sponsor's about a million and a half dollars a season just to have their firm name on the trunk lid of a leading Nextel Cup auto.

The drivers are the stars and they offer you everything from: excellent hunting, ugly, fat, tall, thin, intelligent, dumb, intelligent, stupid, macho, wimpy, young and old. You can not find another sport that offers the drama week in and week out that a NASCAR Nextel Cup race offers.

This is only a brief overview of America's second most watched sport, there is a lot a lot more to uncover in future articles associated to NASCAR, but you can not deny, that NASCAR is the best

reality show there is.