Marketing

From Nulisbus

Introduction

The School of Marketing looks at various aspects of marketing, such as general marketing, direct and relationship marketing, international marketing and services marketing to name a few. Textbooks are available covering all aspects of marketing, as well as extensive journal holdings. Electronic journals can be found in their host databases via the Databases page of this wiki.

External Resources

There are many external webpages that can assist the student of marketing. These may be via Internet Gateways, which essentially take the browser to free sources of information that have been vetted by experts. Two of the best examples of this type of resource are

• Intute:Social Sciences Marketing & Communication
• BUBL Link Marketing

As well as these Gateways there are many professional organisations which have useful information on their websites. Here is a list of some that you may find useful.

• The Academy of Marketing
• The Chartered Institute of Marketing
• The Academy of Marketing Science
• Australian and New Zealand Marketing Academy
• The Marketing Society
• Marketing UK
• Zenith Optimedia Marketer's Gateway