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Revision as of 00:45, 8 December 2017 (edit) 42.115.49.166 (Talk) ← Previous diff		Current revision as of 05:14, 9 December 2017 (edit) (undo) 36.37.223.228 (Talk)
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-	Why Calls-To-Action Are Important	+	What Is a Transaction Coordinator?
-	What's a call-to-action? In marketing, a call-to-action or CTA is an instruction to the audience to provoke an immediate response, typically using an imperative such as "call now," "find out more" or "schedule an appointment."	+	A Transaction Coordinator is a person who takes responsibility for managing the deadlines and tasks of a real estate contract to closing. Some of the duties include:
-	Calls-to-action take on many different looks and purposes when you're marketing your real estate business. You're in business to sell homes so you need to generate new leads and referrals and to do so, you need to direct prospects to engage with you. This is where calls-to-action can help. A button, a banner and links are all calls-to-action and they always perform better when there is a sense of urgency.	+	1. Responsible for processing of all contracts through closing.
-	Common Calls-to-Action	+	2. Coordinating appointments for inspections, appraisals, and closing.
-	Download. Whether it's a First Time Buyer's Guide or Tips to Get a Mortgage, offering prospects something of value in exchange for their email address is a great call-to-action. Remember not to ask for too much in exchange or it will suddenly become a burden and the prospect will not follow through. Simply ask for a name, email and maybe one other piece of information like a phone number. The more you ask, the more you risk a higher abandonment rate.	+	3. Effectively communicates with clients, customers, other agents, lenders, title agents and other service providers throughout the process.
-	Share. It can be a button or a word hyperlinked. Use this CTA when you want someone to share your social message or blog post. There are plug-ins available that will appear in your choice of spots on the blog post, but typically, a share CTA at the top of the post performs best. Facebook offers businesses a call-to-action on their pages. Leverage these to direct visitors to your website to connect.	+	4. Responsible for proper documentation of the file to comply with brokerage policies.
-	Subscribe. If you have a blog, add a "subscribe" button. Place it in a few spots on your blog, particularly the first page in a column to the right or left of your content. You can add a "subscribe" pop-up when viewers are almost finished reading your article.	+	5. Assures that all post-closing disbursements, filing, and procedures take place.
-	Scheduling. Offering a link to an online scheduler is a great CTA as your prospect can book an appointment with you without calling or leaving messages or any hassle. A link to a scheduler in an email or on a web page is easy for the visitor to use outside of office hours. A scheduler offers a calendar sharing only your available time. The client schedules time and you receive a notification. You can confirm the appointment or send out an alternative time. Online appointment booking is easy and client friendly, and the best part is that appointments can be made seamless through your email system 24/7.	+	6. Frees the agent client up to focus on business building activities.
-	Note that the online scheduler is probably used the least and offers the most value within emails. Leverage the online scheduler within your "new listing" emails to help clients schedule tours or setup appointments to sign papers. Add a link to your email signature and remind clients that they can book appointments according to THEIR schedule by using the scheduler.Impress upon the urgency to book time to view new listings in a very tight real estate market directly through your email signature.	+	In many offices across the country, there are transaction coordinators on staff who are shared among the office. While this approach seems practical or beneficial on the surface because the coordinator is in house and can be accessed by stopping by her/his desk. It's not always the best or most effective approach when explored further. There are many reasons for that, a few are outlined here:
-	Get More Information. This CTA is typically at the end of an article or web page. The CTA is to answer additional questions by contacting you or entering information in a contact form.	+	a. The transaction coordinator is paid by the office and has a job, which is not always exclusively coordinating transactions. Meaning, they could get pulled away from their job to help the other departments such as receptionist, listing coordinating or what have you. This means they aren't working on your transactions.
-	These are just a few of the CTAs commonly used in marketing to convert a prospect into a client. Add CTAs to every web page, blog post and email newsletters to generate interest while providing another touchpoint, a reason to connect with you.	+	b. Interruptions! The facts are clear, it can take more than 20 minutes to get back on task after an interruption. That said, imagine how inefficient it can be if agents are walking in and out of the transactioncoordinators office all day long.

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Current revision as of 05:14, 9 December 2017

What Is a Transaction Coordinator?

A Transaction Coordinator is a person who takes responsibility for managing the deadlines and tasks of a real estate contract to closing. Some of the duties include:

1. Responsible for processing of all contracts through closing.

2. Coordinating appointments for inspections, appraisals, and closing.

3. Effectively communicates with clients, customers, other agents, lenders, title agents and other service providers throughout the process.

4. Responsible for proper documentation of the file to comply with brokerage policies.

5. Assures that all post-closing disbursements, filing, and procedures take place.

6. Frees the agent client up to focus on business building activities.

In many offices across the country, there are transaction coordinators on staff who are shared among the office. While this approach seems practical or beneficial on the surface because the coordinator is in house and can be accessed by stopping by her/his desk. It's not always the best or most effective approach when explored further. There are many reasons for that, a few are outlined here:

a. The transaction coordinator is paid by the office and has a job, which is not always exclusively coordinating transactions. Meaning, they could get pulled away from their job to help the other departments such as receptionist, listing coordinating or what have you. This means they aren't working on your transactions.

b. Interruptions! The facts are clear, it can take more than 20 minutes to get back on task after an interruption. That said, imagine how inefficient it can be if agents are walking in and out of the transactioncoordinators office all day long.