Sales and Marketing
From Ni Wiki
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*'''Telling everyone you know''': This is the fundamental, most effective, and easiest way to recruit volunteers, attendees, and supporters for our chapter and events. Simply put, it is the responsibility of all the leaders of NI to inform their friends, roommates, classmates, study groups, acquaintances, et c. about Hunger Lunch and NI and to invite them to our GIM and HLs. | *'''Telling everyone you know''': This is the fundamental, most effective, and easiest way to recruit volunteers, attendees, and supporters for our chapter and events. Simply put, it is the responsibility of all the leaders of NI to inform their friends, roommates, classmates, study groups, acquaintances, et c. about Hunger Lunch and NI and to invite them to our GIM and HLs. | ||
| - | *'''NI listserv''' It would be hard to overstate the importance of developing a NI listserv from the very beginning. In essence, an effective listserv will be a tool to reach an enormous number of students and faculty with the highest interest in our organization. EVERY person that even expresses interest in hearing about NI, or a HL or even about poverty and hunger in general, along with anyone who attends a GIM, HL, or other Venture, needs to write down her/his email address. | + | *'''NI listserv''': It would be hard to overstate the importance of developing a NI listserv from the very beginning. In essence, an effective listserv will be a tool to reach an enormous number of students and faculty with the highest interest in our organization. EVERY person that even expresses interest in hearing about NI, or a HL or even about poverty and hunger in general, along with anyone who attends a GIM, HL, or other Venture, needs to write down her/his email address. |
| - | *'''Other Student Organizations''' Utilizing the resources of other student orgs is an excellent way to reach students/faculty who have already demonstrated an interest in social work/relief. The tactic for this method is to simply go through friends and acquaintances in other organizations. If you approach them with collaboration in mind and explain the mutual interest of our endeavor, it will not be difficult to solicit their cooperation. Once they have given their consent, there are two ways we would want to utilize this resource: acquiring access to their listserv and thereby a larger audience, and the opportunity to speak briefly at a General Body Meeting about our program and upcoming events. | + | *'''Other Student Organizations''': Utilizing the resources of other student orgs is an excellent way to reach students/faculty who have already demonstrated an interest in social work/relief. The tactic for this method is to simply go through friends and acquaintances in other organizations. If you approach them with collaboration in mind and explain the mutual interest of our endeavor, it will not be difficult to solicit their cooperation. Once they have given their consent, there are two ways we would want to utilize this resource: acquiring access to their listserv and thereby a larger audience, and the opportunity to speak briefly at a General Body Meeting about our program and upcoming events. |
| - | *'''Classroom presentations'''There is a reason every organization makes announcements and distributes fliers to classes at the beginning of every semester: IT WORKS. If we are to make the most effective use of this method, it will require a considerable time investment. THE KEY TO THIS IS BUILDING RELATIONSHIPS WITH THE PROFESSORS. It is imperative to be respectful of the professors and not disrupt their classes. The impact made possible by this communication is absolutely worth the effort you will invest. | + | *'''Classroom presentations''': There is a reason every organization makes announcements and distributes fliers to classes at the beginning of every semester: IT WORKS. If we are to make the most effective use of this method, it will require a considerable time investment. THE KEY TO THIS IS BUILDING RELATIONSHIPS WITH THE PROFESSORS. It is imperative to be respectful of the professors and not disrupt their classes. The impact made possible by this communication is absolutely worth the effort you will invest. |
*"Pit Sitting" | *"Pit Sitting" | ||
Revision as of 20:02, 27 June 2007
Sales & Marketing committees are in charge of getting people to come to ventures.
Contents |
Overview
A successful publicity campaign hinges on your ability to present a compelling message to as many people as possible. Design plays a huge role in the branding of any campaign but as important as advertising is, personal interactions are the best way to build interest and close sales. While there are literally dozens of ways to go about a publicity campaign the most sucessful strageies involve a team of dedicated people who can't stop talking about the venture. If you pursue all of these strategies in good faith you will be surprised how easy it is to blow every other campus event out of the water.
Marketing Strategies
Advertising
- Fliers
- Glossy Handbills
- Cube & A Frames
- Facebook Fliers
Direct Sales
- Telling everyone you know: This is the fundamental, most effective, and easiest way to recruit volunteers, attendees, and supporters for our chapter and events. Simply put, it is the responsibility of all the leaders of NI to inform their friends, roommates, classmates, study groups, acquaintances, et c. about Hunger Lunch and NI and to invite them to our GIM and HLs.
- NI listserv: It would be hard to overstate the importance of developing a NI listserv from the very beginning. In essence, an effective listserv will be a tool to reach an enormous number of students and faculty with the highest interest in our organization. EVERY person that even expresses interest in hearing about NI, or a HL or even about poverty and hunger in general, along with anyone who attends a GIM, HL, or other Venture, needs to write down her/his email address.
- Other Student Organizations: Utilizing the resources of other student orgs is an excellent way to reach students/faculty who have already demonstrated an interest in social work/relief. The tactic for this method is to simply go through friends and acquaintances in other organizations. If you approach them with collaboration in mind and explain the mutual interest of our endeavor, it will not be difficult to solicit their cooperation. Once they have given their consent, there are two ways we would want to utilize this resource: acquiring access to their listserv and thereby a larger audience, and the opportunity to speak briefly at a General Body Meeting about our program and upcoming events.
- Classroom presentations: There is a reason every organization makes announcements and distributes fliers to classes at the beginning of every semester: IT WORKS. If we are to make the most effective use of this method, it will require a considerable time investment. THE KEY TO THIS IS BUILDING RELATIONSHIPS WITH THE PROFESSORS. It is imperative to be respectful of the professors and not disrupt their classes. The impact made possible by this communication is absolutely worth the effort you will invest.
- "Pit Sitting"
- Crazy Promotional Event
- Fraternity Chapter Presentation
- Campus Poker Games
Media
- Campus Newspaper
- Local Poker Journals
