Furl

From Newt

www.furl.net


Contents

Strengths

  • Seems to work as intended, always a bonus.
  • Good import / export options.


Weaknesses

  • Whilst without major faults I couldn't really find a compelling reason to pick it over any other service on it's merits.
  • Only for private use - no commercial / public use allowed.
  • Profile public by default.
  • Owned by Looksmart, which would appear to be having some current difficulty. (Lost big advertising contract supplying MS with adds, CEO & CFO left, office buildings have been taken over by someone else)
  • Not as widely supported out on webpages - e.g. bbc has post to Delicious, Digg, reddit, Facebook, StumbleUpon links on all stories.
  • As is service provision.
  • Not a great social experience & doesn't seem to have many members. (e.g. http://sixrevisions.com/resources/20_websites_better_web_developer/ is a popular bookmark in furl and delicious in the last week: 2400 have bookmarked on delicious but only 7 in furl and it's their 4th most bookmarked page last week.)


Opportunities

  • Possible difficulties at parent company - service could be sold on and developed/supported.


Threats

  • Possible difficulties at parent company - could be going under.
  • Saturated Market-place now lots of these services difficult to gain momentum.
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