Blogger
From Newt
(Difference between revisions)
Current revision as of 15:24, 10 January 2008
SWOT analysis of Blogger
Strengths - easy to set up an account
- easy to use, don't need any technical skills - serviced by Google so should be sustainable - allows RSS feeds
Weaknesses - cannot export all blog content easily, have to cut and paste
- not very easy to manipulate the position of images - not very easy to add links under the Links heading - easy to cut and paste content so others could be 'stealing' your work
Opportunities - owned by Google so could expand and due to competition from other blog providers could respond to user demands?
- could be used by a large group defined by email addresses - web address accessible by anyone with internet connection
Threats - owned by Google but as has been the case with other Web 2.0 apps companies buy each other out so no guarantee of perpetuity
- may not improve or enhance their service and so it could become obsolete - in a world of a billion blogs how do you make your stand out and be counted?