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The Semantics of Marketing Information
Semantics, the meaning of the information, is strongly interlinked with a marketing ontology as Google’s corporate Web page and co-founder Larry Page serves to remind us "The perfect search engine would understand exactly what you mean and give back exactly what you want."[1]
Wiki Approach to Ontologies
This Wiki establishes a Wikipedia approach to creating and refining a marketing ontology which can be achieved in a relatively short space of time as has been seen with the development of the gene Ontology. Currently, it uses a free Wiki hosting service and once it achieves a critical mass in terms of audience and content the aim is to either seek grants or make a small investment to ensure a greater presence of the ontology and additional experiments.
The originators of this Wiki emanate from both academia (hugh.pattinson@uts.edu.au) and business (suresh.sood@uts.edu.au) and see tremendous opportunity for a marketing ontology. The aim is to use this environment to present findings publicly and at marketing conferences to create a groundswell interest in a marketing ontology. Likewise, the users and contributors to this wiki are encouraged to get the word out whether it be through conference papers, word of mouth or quite simply in the workplace or classroom.
Inspirational Article on Ontologies
It would be very amiss if we did not draw your attention to a landmark article co-authored by Sir Tim Berners Lee who provides some great scenarios in a 2001 Scientific American article.
[http://www.sciam.com/article.cfm?articleID=00048144-10D2-1C70-84A9809EC588EF21
