Vocabulary

From Marketing Ontology

Not sure if this should form part of a catalog of terms but certainly vocabulary is essential to overcome the "Tower of Babel" we find ourselves witnessing. Just take the terms client, contact, customer or student. What did we mean, are they all terms for customer in our organisation? Vocabulary represents the terms that make up our ontology and some organisations may use only certain terms or a limited vocabulary. Different marketing activities likewise will focus on subsets e.g. CRM