Existing Marketing Ontologies
From Marketing Ontology
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| - | This area is intended to capture existing ontologies. Traditionally, the simplest of marketing ontologies can be considered to be the 4Ps i.e. price,product,promotion and position.Is this sufficient ? | + | This area is intended to capture existing ontologies. Traditionally, the simplest of marketing ontologies can be considered to be the [[4Ps]] i.e. [[price]], [[product]], [[promotion]] and [[position]]. Is this sufficient ? |
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| + | The AMA has created a searchable [http://www.marketingpower.com/mg-dictionary.php Marketing Dictionary]. | ||
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| + | There is the [http://www.buseco.monash.edu.au/depts/mkt/dictionary/ Monash University Marketing Dictionary]. | ||
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| + | There is also http://www.marketingterms.com/. | ||
Current revision as of 08:59, 9 May 2006
This area is intended to capture existing ontologies. Traditionally, the simplest of marketing ontologies can be considered to be the 4Ps i.e. price, product, promotion and position. Is this sufficient ?
The AMA has created a searchable Marketing Dictionary.
There is the Monash University Marketing Dictionary.
There is also http://www.marketingterms.com/.
