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Summaries

Full article: Dwell Creative and the Environment

The long tail of the "Green Marketing" niche seems to be getting thicker as America mainstreams into greener consumerism.

• Be authentic.
• Back it up.
• The color "Green" is both a boon and a curse.
• "Green" is a politically charged word.
• The Green consumers of the new wave are not treehuggers.
• Greenwashing will work for a while.
• Watch your language.