Template:Green reality

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Full article: The Green Reality (18-Sep-07)

A major problem with green computing initiatives is that it is often hard to separate marketing from reality. There is real value in a company marketing their Corporate Social Responsibility, and if not promoted the company may risk being singled out by Greenpeace as eco-laggards, and consequently damage their “green” reputation. A further incentive is that many companies are gaining marketing benefits from advertising their eco-initiatives.

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