Greenwashing
From Lauraibm
In the Press
- Survey vindicates outsourcers' green press release bombardment (17-Aug-07)
- How to counter greenwash: measure what matters—and make it visible (24-Jul-07)
How to counter greenwash: measure what matters—and make it visible (24-Jul-07)
The UK government are taking steps to discourage greenwashing, that is, the spending of more money or time on advertising one's being green than on actually being green. Defra have announced that they will work with BSI British Standards to co-sponsor the development of a publicly available specification. This will be a standard method for measuring the greenhouse gas emissions in products and services; the intention is that this is the first step in moving towards an internationally agreed standard for measuring emissions.
