Analyst Views

From Lauraibm

• AMR
• Butler
• Datamonitor
• Dwell
• Forrester
• Gartner
• IDC
• McKinsey
• Ovum
• Quocirca

Contents 1 Independent Bloggers 2 IOT and WW MI Analyst Thoughts 3 UKISA MI Thoughts 4 Summaries 4.1 Full article: Dwell Creative and the Environment

Independent Bloggers

• Peter Cochrane

IOT and WW MI Analyst Thoughts

• Gulvin, Lynda—Retail and Consumer Product Industry Analyst

UKISA MI Thoughts

• Thoughts on Best Practices

Summaries

Full article: Dwell Creative and the Environment

The long tail of the "Green Marketing" niche seems to be getting thicker as America mainstreams into greener consumerism.

• Be authentic.
• Back it up.
• The color "Green" is both a boon and a curse.
• "Green" is a politically charged word.
• The Green consumers of the new wave are not treehuggers.
• Greenwashing will work for a while.
• Watch your language.