HP and the Environment

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Main article: HP and the Environment

Coverage in the Press

HP offers 3-D thermal mapping for data centres (25-Jul-07)

HP is expanding its IT operations services business, by offering 3-D thermal mapping tools that detect and manage data centre hotspots. HP Thermal Zone Mapping displays a three-dimensional model of the data centre which identifies the flow of hot and cold air. This allows customers to locate potential trouble spots and arrange air conditioning for better efficiency. The addition of thermal modelling follows HP's Dynamic Smart Cooling' (DSC) service unveiled last year. DSC uses temperature monitors attached to server racks which can alter the air conditioning aimed at the unit when necessary. HP claims that customers can reduce data centre cooling energy costs by up to 45% by using the two services together. Pricing for the services starts at around $10,000 for a check-up. A top-tier implementation which includes 3-D thermal mapping runs at an average of about $100,000.

HP meets 1B pound recycling goal (13-Jul-07)

Having met its goal six months early to recycle 1 billion pounds (lbs) of electronics, HP said it has set a new target to recycle another billion pounds by the end of 2010. For those concerned that the materials recovered are being reused in HP computers, HP said that plastics and metals retrieved from recycled products have been used to make a range of new products, including car parts, clothes hangers, plastic toys, fence posts, serving trays and roof tiles.

HP unveils its green storage (11-Jul-07)

HP has introduced green storage technology which can cut storage array power and cooling costs in data centres by 50%. The new Enterprise Virtual Arrays (EVAs) help organisations that are seeking to optimise their hard drive utilisation and they have the ability to improve power efficiency by up to 45% compared with previous EVAs. In addition the corporation have enhanced the performance of tape drives based on the Linear Tape Open (LTO) 4 standard, new DAT 160 tape drives for SMBs, and the first HP storage works tape product developed exclusively for HP Blade System c-Class.

This announcement on green storage further enhances HPs dedication to delivering products that are environmentally friendlier.

HP Meets Billion Pound Recycling Goal Six Months Early, Sets Target for 2 Billion Pounds by 2010

HP has now committed to recovering a cumulative two billion pounds of electronics and print cartridges by the end of 2010; the target was set after the company met their original goal to recycle one billion pounds of electronics six months early.

This highlights HP’s commitment to environmental issues, and explains their leadership position in environmental responsibility. Other commitments of the corporation include making it practical and easy for customers to be environmentally responsible, driving significant reductions in their own environmental footprint and investing in research to further manage the environmental impacts of their products. It is exactly this effort which earned HP recognition as one of Fortune Magazine’s “Ten Green Giants” in April 2007.

HP Adds to its Green Data Centre Offering

HP has added Thermal Zone Mapping to its portfolio of green data centre services. Thermal Zone Mapping allows end users to arrange and manage air conditioning for optimal cooling. HP claims that combined with Dynamic Smart Cooling (DSC) the Thermal Zone Mapping function can result in energy cost savings of up to 45%.

However, in addition to the power and cooling issues virtualisation, systems management, and automation are all required to achieve efficient energy use.

What the Vendor says about itself

HP and Analysts

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