Analyst Views

From Lauraibm

(Difference between revisions)
Line 1: Line 1:
 +
--NOTOC--
* [[AMR and the Environment|AMR]]
* [[AMR and the Environment|AMR]]
* [[Butler Group and the Environment|Butler]]
* [[Butler Group and the Environment|Butler]]

Revision as of 14:42, 19 November 2007

--NOTOC--

Contents

Independent Bloggers

IOT and WW MI Analyst Thoughts

UKISA MI Thoughts

Summaries

Full article: Dwell Creative and the Environment

The long tail of the "Green Marketing" niche seems to be getting thicker as America mainstreams into greener consumerism.

  • Be authentic.
  • Back it up.
  • The color "Green" is both a boon and a curse.
  • "Green" is a politically charged word.
  • The Green consumers of the new wave are not treehuggers.
  • Greenwashing will work for a while.
  • Watch your language.
Personal tools