Analyst Views
From Lauraibm
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* [[Gartner and the Environment|Gartner]] | * [[Gartner and the Environment|Gartner]] | ||
* [[IDC and the Environment|IDC]] | * [[IDC and the Environment|IDC]] | ||
| + | * [[McKinsey and the Environment|McKinsey]] | ||
* [[Ovum Holway and the Environment|Ovum]] | * [[Ovum Holway and the Environment|Ovum]] | ||
* [[Quocirca and the Environment|Quocirca]] | * [[Quocirca and the Environment|Quocirca]] | ||
Revision as of 08:13, 27 September 2007
Contents |
Independent Bloggers
IOT and WW MI Analyst Thoughts
UKISA MI Thoughts
Summaries
Full article: Dwell Creative and the Environment
The long tail of the "Green Marketing" niche seems to be getting thicker as America mainstreams into greener consumerism.
- Be authentic.
- Back it up.
- The color "Green" is both a boon and a curse.
- "Green" is a politically charged word.
- The Green consumers of the new wave are not treehuggers.
- Greenwashing will work for a while.
- Watch your language.
