Analyst Views
From Lauraibm
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* [[AMR and the Environment|AMR]] | * [[AMR and the Environment|AMR]] | ||
| + | * [[Butler Group and the Environment|Butler]] | ||
* [[Datamonitor and the Environment|Datamonitor]] | * [[Datamonitor and the Environment|Datamonitor]] | ||
| + | * [[Dwell Creative and the Environment|Dwell]] | ||
* [[Forrester and the Environment|Forrester]] | * [[Forrester and the Environment|Forrester]] | ||
* [[Gartner and the Environment|Gartner]] | * [[Gartner and the Environment|Gartner]] | ||
* [[IDC and the Environment|IDC]] | * [[IDC and the Environment|IDC]] | ||
| + | * [[McKinsey and the Environment|McKinsey]] | ||
* [[Ovum Holway and the Environment|Ovum]] | * [[Ovum Holway and the Environment|Ovum]] | ||
* [[Quocirca and the Environment|Quocirca]] | * [[Quocirca and the Environment|Quocirca]] | ||
| - | ==Thoughts== | + | ==Independent Bloggers== |
| + | * [[Peter Cochrane and the Environment|Peter Cochrane]] | ||
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| + | ==UKISA MI Thoughts== | ||
* [[Thoughts on Best Practices]] | * [[Thoughts on Best Practices]] | ||
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| + | ==Summaries== | ||
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| + | {{Dwell Sep-07}} | ||
Current revision as of 17:30, 3 April 2008
Independent Bloggers
UKISA MI Thoughts
Summaries
Full article: Dwell Creative and the Environment
The long tail of the "Green Marketing" niche seems to be getting thicker as America mainstreams into greener consumerism.
- Be authentic.
- Back it up.
- The color "Green" is both a boon and a curse.
- "Green" is a politically charged word.
- The Green consumers of the new wave are not treehuggers.
- Greenwashing will work for a while.
- Watch your language.
