Analyst Views

From Lauraibm

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(IOT and WW MI Analyst Thoughts)
 
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* [[AMR and the Environment|AMR]]
* [[AMR and the Environment|AMR]]
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* [[Butler Group and the Environment|Butler]]
* [[Datamonitor and the Environment|Datamonitor]]
* [[Datamonitor and the Environment|Datamonitor]]
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* [[Dwell Creative and the Environment|Dwell]]
* [[Forrester and the Environment|Forrester]]
* [[Forrester and the Environment|Forrester]]
* [[Gartner and the Environment|Gartner]]
* [[Gartner and the Environment|Gartner]]
* [[IDC and the Environment|IDC]]
* [[IDC and the Environment|IDC]]
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* [[McKinsey and the Environment|McKinsey]]
* [[Ovum Holway and the Environment|Ovum]]
* [[Ovum Holway and the Environment|Ovum]]
* [[Quocirca and the Environment|Quocirca]]
* [[Quocirca and the Environment|Quocirca]]
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==Thoughts==
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==Independent Bloggers==
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* [[Peter Cochrane and the Environment|Peter Cochrane]]
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==UKISA MI Thoughts==
* [[Thoughts on Best Practices]]
* [[Thoughts on Best Practices]]
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==Summaries==
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{{Dwell Sep-07}}

Current revision as of 17:30, 3 April 2008

Independent Bloggers


UKISA MI Thoughts

Summaries

Full article: Dwell Creative and the Environment

The long tail of the "Green Marketing" niche seems to be getting thicker as America mainstreams into greener consumerism.

  • Be authentic.
  • Back it up.
  • The color "Green" is both a boon and a curse.
  • "Green" is a politically charged word.
  • The Green consumers of the new wave are not treehuggers.
  • Greenwashing will work for a while.
  • Watch your language.
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