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| - | ==Summary== | + | ==Fujitsu Services in the news== |
| | + | * [[Fujitsu Siemens Computers Set the Standard in Energy Efficiency for the IT Industry (18-Oct-07)]] |
| | + | * [[Fujitsu Siemens Issues Challenge to Irish Companies to Reduce their Data Centre Costs by 40% (21-Sep-07)]] |
| | + | * [[Fuel Cells The Truly "Alternative" Energy (24-Sep-07)]] |
| | + | * [[Ultra-low-emission and energy-saving home computer to debut in the UK (11-Sep-07)]] |
| | + | * [[Fujitsu to invest 44m in green data centre (6-Sep-07)]] |
| | + | * [[PRIMERGY TX120 tower server, Energy Star 4.0 certified ESPRIMO Professional PC set the standard in energy efficiency for rest of IT industry (5-Sep-07)]] |
| | + | * [[Fujitsu Services builds green data centre on brownfield site (24-Aug-07)]] |
| | + | * [[Fujitsu Becomes First Silicon Valley Company to Install Hydrogen Fuel Cell Power (17-Aug-07)]] |
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| | + | ==MI Summary== |
| | + | [[Category:Summarised by MI]] |
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| | ==What the Vendor says about itself== | | ==What the Vendor says about itself== |
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| - | ===Going green, Saving the environment===
| + | * [[Fujitsu: Corporate Social Responsibility]] |
| - | Although many companies view environmentalism as a luxury rather than a necessity, here's an electronic giant that thinks otherwise
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| - | Article is written by Chuah Khai Lin. Reproduced courtesy of AboutWe Pte Ltd
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| - | A leader in the IT industry, Fujitsu is harnessing its technologies and creativity to contribute to sustainable development. Fujitsu attaches great importance to the environmental compatibility of its products. This end-toend strategy spans the entire lifecycle of the products, from development to the selection of materials and production, right through to recycling.
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| - | "Preserving the Earth is among the most pressing issues faced by the human race. We at Fujitsu are practicing environmental management in our day-to-day operations because we feel that responding to environmental issues is a prerequisite for management. I firmly believe that the essence of environmental management boils down to actions taken by individual employees who are aware of their responsibilities as citizens of Earth" stressed Mr Naoyuki Akikusa, Chairman of Fujitsu Ltd, in one of his key speeches.
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| - | Based on the principle of "Manufacturing in Harmony with Nature’, Fujitsu has been actively pursuing environmental activities since its establishment. Their environmental programmes include the establishment of zero-emission plants, the creation of eco-friendly products, introduction of environmental technologies, implementation of an environmental management system and environmental accounting.
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| - | Environmental Certification ISO 14001
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| - | Fujitsu has also implemented an environmental management system in compliance with ISO 14001 as the basis for all of its business operation. In March 2004, Fujitsu’s corporate office as well as the Sales and Soft Service division were given the ISO14001 certification. This entire ISO certification activity involved about 48,000 employees, making it Japan’s largest single ISO certification.
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| | + | * [[Fujitsu: Environmental Care Fujitsu Siemens]] |
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| - | '''Overcoming obstacles'''
| + | * [[Fujitsu Group: Environmental Policy]] |
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| - | As expected, embarking on this green journey is not an easy task. Some of the obstacles Fujitsu faced were - difficulties to quantify and assess the positive environmental impact of Fujitsu’s environmental activities, and replacing of hazardous substances in some of Fujitsu’s parts. Fujitsu overcame the former by developing environmental indicators at an early stage. In fact, they are the first to promote the use of indicators with environmental efficiency factor calculation method to assess environmental improvement effects quantitatively. Fujitsu is also involved in the Eco-efficiency Examination Committee sponsored by Japan’s Ministry of Economy, Trade and Industry (METI) to develop a new approach for a specialised environmental indicator called the Eco-efficiency Factor. The Eco-efficiency Factor will be used to measure the delivery of competitively priced products and services that are able to satisfy consumer needs while progressively reducing ecological impacts and resource consumption throughout the life cycle of the product. With that in place, Fujitsu will be able to evaluate environmental burdens and service performance of existing products, plus measure any relative improvements in any upcoming products. As for replacement of hazardous substances in some of Fujitsu’s products, Fujitsu overcame it by making some significant changes in the production process.
| + | * [[Fujitsu Group Article: Going Green Saving the Environment]] |
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| | + | * [http://www.fujitsu.com/downloads/ECO/rep2006/2006report-e.pdf Fujitsu Group Sustainability Report] |
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| - | '''Green Life 21'''
| + | * [[Fujitsu Group: Green Policy 21]] |
| - | At Fujitsu, the corporation takes their responsibilities very seriously, both locally and around the world. The organisation aims to put into practice the highest possible environmental standards by implementing programs such as "Green Life 21" with the slogan "Focused on the Green". This initiative observes the 21st century environmental awareness activities, defines environmental objectives and sets extremely high standards for all Fujitsu companies to follow.
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| | + | * [[Fujitsu Group: Productive Activity that considers the Environment]] |
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| - | Through "Green Life 21", Fujitsu places "Green Earth" as the core and dissect the environmental activities into three areas: "Green Products", "Green Factories", and "Green Solutions". "Green Management" is set as the base of all these activities.
| + | * [[Fujitsu Group: Global Warming Countermeasures]] |
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| | + | * [[Fujitsu Group: Environmental Solutions]] |
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| - | '''Reforestation projects in Southeast Asia'''
| + | ===MI Summaries=== |
| - | To extend their environmental efforts beyond factory operations, the Fujitsu Eco Club was established in June 2001. The purpose of this club is to help employees promote and organise voluntary environmental activities. Fujitsu placed very heavy emphasis on enlisting every employee’s voluntary participation to protect the green Earth.
| + | {{Fujitsu green data centre}} |
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| - | For the past several years, Fujitsu has been conducting reforestation projects in Southeast Asian countries such as Thailand, Vietnam and Malaysia. In 2002, the Fujitsu Group Malaysia Eco-Forest Park in Sabah, East Malaysia was opened. The project is being funded through the contributions and volunteer activities of executives, employees, the workers union and many others from the Fujitsu Group, which totals more than 10,000 people. Once the forestation is completed, administration of the park will be transferred to Sabah Forestry Development Authority. The entire area will be designated as "eco-forest park’ and will be use for environmental studies and eco-tourism. In Vietnam, 200,000 trees were planted and it is estimated to have absorbed CO2 approximately equivalent to the amount generated by 571 households in 2002.
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| | + | {{Fuj-7 Sum}} |
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| - | '''The 3Rs - Reduce, Reuse, Recycle'''
| + | {{Fuj-8 Sum}} |
| - | Even consumers are not left out in their quest for a greener environment. Fujitsu installed a comprehensive recycling programme for customers, whereby old computers and notebooks are collected, disassembled and recycled using Fujitsu’s recycling centres around Japan. In the year 2002, Fujitsu collected an amazing12,380 tonnes of recycled products and achieved a resources reuse rate of 84.1%. This result represented a decline of 1% in the resources reuse rate compared with the preceding year due to a rise in the volume of waste plastic consisting unidentified materials collected. To rectify this problem, more identification machines for plastic waste materials will be installed.
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| | + | {{Fuj-2 Sum}} |
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| - | Today there is increasing global recognition of the need to address the environmental burden created by the disposal of computer and consumer electronics products. Taking into consideration trends in environmental regulation outside Japan and varying conditions of each country, Fujitsu will be establishing recycling systems in Europe by the end of fiscal 2004 and in North America and Asia by the end of fiscal 2006. So, it won’t be too long from now to see a Fujitsu recycling scheme in your neighbourhood.
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| - | '''Recognition & Awards'''
| + | {{Fuj-6 Sum}} |
| - | In recognition of their environmental efforts in reforestation activities and superior environment-related technology, Fujitsu has received numerous awards and commendations. Some of the awards Fujitsu had garnered over the years include FTSE4 Good Global Index, 2002 Resources Circulation Technology and System Recognition and Top Ten Workplaces in Philippines Region IV, just to name a few.
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| - | Fujitsu has definitely set a very good example for many giant corporations out there. As you can see, being environmentally friendly isn’t just for the tree huggers - it’s for everyone who wants to make a positive change for the future generations.
| + | {{Fuj-3 Sum}} |
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| - | ==Source==
| + | {{Fuj-4 Sum}} |
Fujitsu Services has announced that it will be investing £44 million to turn an old warehouse in Stevenage into an eco-friendly data centre. The green technology that will be incorporated into the design, such as an intelligent cooling system and variable-speed fans will allow for a saving equivalent of 10,000 tonnes of carbon dioxide per year. The fact that the data centre is being built on a brownfield site further minimises the environmental impact.
Press release about Fujitsu Services' data centre in Stevenage (not so near London, really).
At last, one of the few Fujitsu environmental papers that was probably written in English from the outset. Refers to Fujitsu Services, so probably UK-focussed. Not an exciting read, but covers most of the necessary bases.
A very comprehensive list of environmental activities, but remember that this is a part-German firm, so has more experience than many firms of strict green rules. NB This article is about Fujitsu Siemens, not Fujitsu Services.
A somewhat Japanese-centric view of Fujitsu's environmental efforts. Mentions for Vietnam, Malaysia, Thailand and the Philippines, but not for Europe, Africa or the Americas. Parts of Fujitsu have obtained ISO 14001 certification.
This summary of the Japanese parent company's environmental policy looks pretty comprehensive in its aims, though it is short. The 3R approach ('reduce, reuse, recycle') is mentioned, as is the reduction of the risks of harmful chemical substances.
Another Fujitsu document that smells as if it's been translated from Japanese. Focusses on the reduction of waste, chemical pollutants and the totla elimination of ozone-depleting substances.
