Greenwashing
From Lauraibm
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==In the Press== | ==In the Press== | ||
Revision as of 10:32, 20 August 2007
In the Press
- Survey vindicates outsourcers' green press release bombardment (17-Aug-07)
- How to counter greenwash: measure what matters—and make it visible (24-Jul-07)
Summaries
Full article: Survey vindicates outsourcers' green press release bombardment (17-Aug-07)
According to The Black Book of Outsourcing, 21% of clients already include green requirements in their vendor contracts, while over 94% intend to add such clauses in their contract renegotiations.
The firms most frantically improving their green appeal are likely to be the Indian and Chinese ones who have traditionally 'flogged cheaper, dirtier services'.
How to counter greenwash: measure what matters—and make it visible (24-Jul-07)
The UK government are taking steps to discourage greenwashing, that is, the spending of more money or time on advertising one's being green than on actually being green. Defra have announced that they will work with BSI British Standards to co-sponsor the development of a publicly available specification. This will be a standard method for measuring the greenhouse gas emissions in products and services; the intention is that this is the first step in moving towards an internationally agreed standard for measuring emissions.
