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| - | 1. Objective Suggestions. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of cash you spend. If the consultant earnings from ad agency commissions, he has an inherent conflict of interest simply because th...
| + | What Is a Transaction Coordinator? |
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| - | As we quickly approach the new year, many firms are preparing to launch their 2006 advertising and marketing efforts. If you are pondering about hiring a marketing and advertising specialist, make sure you contemplate these 17 important points.
| + | A Transaction Coordinator is a person who takes responsibility for managing the deadlines and tasks of a real estate contract to closing. Some of the duties include: |
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| - | 1. Objective Advice. Consultants who are paid charges are far more most likely to give you unbiased advice than consultants who earn commissions based on the amount of income you spend. If the consultant profits from ad agency commissions, he has an inherent conflict of interest since the more you spend, the much more he makes. | + | 1. Responsible for processing of all contracts through closing. |
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| - | two. Expertise. Marketing is so specialized and complex that I suggest you hire an individual who has supplied advertising solutions for a minimum of 15 years. But, do not assume that because the particular person has been in company 15 years, he has the information, ability, judgment and encounter you need. Make positive you completely interview all consultants you are contemplating.
| + | 2. Coordinating appointments for inspections, appraisals, and closing. |
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| - | 3. Workload. Does the law advertising and marketing specialist do the operate for you? Or does the advertising individual serve as a coach and simply tell you what you need to be performing? | + | 3. Effectively communicates with clients, customers, other agents, lenders, title agents and other service providers throughout the process. |
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| - | 4. Service. Do you really feel that the consultant wants to give you with the help you require to make your system succeed? Or do you get the impression that he is searching for bigger fish to fry and that you are just a small fish in the ocean? | + | 4. Responsible for proper documentation of the file to comply with brokerage policies. |
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| - | 5. Access. Is the consultant hidden behind a wall of secretaries, account executives and administrative assistants? Or is he readily obtainable to you by telephone, fax, and e-mail? | + | 5. Assures that all post-closing disbursements, filing, and procedures take place. |
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| - | 6. Stability. Has the consultant been supplying advertising services for some years? Or is he new to marketing and advertising -- or new to lawyer marketing -- and just waiting for the chance to move on to one thing else? | + | 6. Frees the agent client up to focus on business building activities. |
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| - | 7. Advertising and marketing Focus. Is the consultant a full-time marketing and advertising professional? Or does he provide tips in other disciplines, such as management, human sources, education or finance?
| + | In many offices across the country, there are transaction coordinators on staff who are shared among the office. While this approach seems practical or beneficial on the surface because the coordinator is in house and can be accessed by stopping by her/his desk. It's not always the best or most effective approach when explored further. There are many reasons for that, a few are outlined here: |
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| - | 8. Authority. Does the consultant have sufficient encounter that he is a recognized authority in his field? Or is he nonetheless a relative unknown?
| + | a. The transaction coordinator is paid by the office and has a job, which is not always exclusively coordinating transactions. Meaning, they could get pulled away from their job to help the other departments such as receptionist, listing coordinating or what have you. This means they aren't working on your transactions. |
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| - | 9. Size and Efficiency. Does the consultant have a large staff and/or a penthouse workplace that his clientele pay for? Or when you create a verify, are you paying for his high level of knowledge, ability, judgment and knowledge?
| + | b. Interruptions! The facts are clear, it can take more than 20 minutes to get back on task after an interruption. That said, imagine how inefficient it can be if agents are walking in and out of the transactioncoordinators office all day long. |
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| - | 10. Markups. Does this consultant mark up outside solutions he hires on your behalf, such as graphic artists, printers, photographers, web site technicians, and so forth? Or does this consultant give these solutions to you at price?
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| - | 11. Travel. Does the consultant travel around the country from 1 client to subsequent, running up airline bills? Or does the consultant keep costs down by functioning efficiently with you by phone, fax and e-mail?
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| - | 12. Coverage. Does the consultant have a competent marketing specialist who covers for him when he travels? Or are you relegated to an account executive or administrative assistant who takes messages and tries to relay them to the consultant while he is on the road.
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| - | 13. Attention. Does the consultant have so a lot of clients he can not give you with the individual care and interest you deserve? Or does he limit his services to a few choose clientele who obtain the greatest he has to offer you?
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| - | 14. Perform. Does the consultant himself carry out the operate on your behalf? Or does the consultant delegate your operate to a junior associate?
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| - | 15. Marketing Specialization. Is the consultant a marketing and advertising specialist who works only with one variety of marketing? Or does he try to be a "jack of all trades" so he can give whatever marketing services you want to acquire?
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| - | 16. Writing Abilities. In advertising and marketing, nothing is much more critical than for your consultant to have superior writing skills. And don't expect the consultant's writing to adhere to the rules of what you and I learned in school simply because marketing and advertising writing is different from academic writing. To sample your consultant's writing style, study published articles and advertising supplies that your consultant wrote. You'll know correct away regardless of whether they come across as warm and friendly -- or if the writing appears cold and impersonal. The way the consultant writes for himself will be equivalent to the way he writes for you. So make sure the consultant you decide on has a writing style you admire.
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| - | 17. Testimonials. Does the advertising and marketing consultant have comments from other lawyers you can evaluation? The consultant you happen to be thinking about ought to give you with at least 30 or 40 testimonials from other lawyers. If he provides only a handful of, you may possibly be reading comments from his in-laws. [ We're Listening To You]
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A Transaction Coordinator is a person who takes responsibility for managing the deadlines and tasks of a real estate contract to closing. Some of the duties include:
1. Responsible for processing of all contracts through closing.
2. Coordinating appointments for inspections, appraisals, and closing.
3. Effectively communicates with clients, customers, other agents, lenders, title agents and other service providers throughout the process.
4. Responsible for proper documentation of the file to comply with brokerage policies.
5. Assures that all post-closing disbursements, filing, and procedures take place.
6. Frees the agent client up to focus on business building activities.
In many offices across the country, there are transaction coordinators on staff who are shared among the office. While this approach seems practical or beneficial on the surface because the coordinator is in house and can be accessed by stopping by her/his desk. It's not always the best or most effective approach when explored further. There are many reasons for that, a few are outlined here:
a. The transaction coordinator is paid by the office and has a job, which is not always exclusively coordinating transactions. Meaning, they could get pulled away from their job to help the other departments such as receptionist, listing coordinating or what have you. This means they aren't working on your transactions.
b. Interruptions! The facts are clear, it can take more than 20 minutes to get back on task after an interruption. That said, imagine how inefficient it can be if agents are walking in and out of the transactioncoordinators office all day long.
