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From Innovationclass

spitz

Thursday February 28, 2008 Summary

The class reviewed common themes they noticed while researching new-age advertising agencies. Overall, everyone agreed that people like good advertising which these agencies value. The 30 second spot in advertising is changing and there is a migration from tv to the internet. The internet also changed the fact the the media budget does not determine the success of ads any more. Success is determined by media placement and any place you can put a message and get it noticed is considered media. While rethinking the future of advertising, we must keep this point in mind and decide what we will keep, throw away, and change, and introduce.