Wexley's Wiki Page

From Innovationclass

More information about Wexley from our Group: The Wexley School for Girls demonstrates innovation by positioning themselves not an advertising agency, but an innovative media company. They state that their clients already have "advertising agencies." They take on a different approach with clients by utilizing design. Seeking out all the touch-points, ie: packaging, posters, just plain cool promos, Wexley is able to use imagination, wild, risky ideas that normally would not be able to be communicated via traditional media. Therefore, Wexley takes on a more innovative approach by using design and fantasy as their platform. Their contribution to the innovative trend comes from their wacky ideas. In a world that is full of clutter and repetitive creative messages, Wexley is able to break through and make an impact with consumers.