Group Interaction

From Innovationclass

Here are some possible definitions for jobs.

ACCOUNT PLANNER(S) Oversee research. Present composites to the team of who we need to communicate to, what their lifestyle is, the planner(s) help provide unique insights into how, in this case, AIM and other users think. The Account Planner will work closely with both Media and Creative to help develop the campaign and work with everyone to help develop the strategy.

ACCOUNT EXECUTIVE (S) Most of the coordination of internal tasks, running the meetings and communication are similar to those of an ad agency. The Account manager(s) help provide overall leadership for the agency. Will help co ordinate the communication with members of the team and the printers to get the books and discs finished and submitted. You may also end up being the main communicator if there are questions that the client needs to answer before the work is completed.

ART DIRECTOR(S) Works with writer(s) to develop creative approach. Designs all ads, plans book format and presentation visuals.

WRITER(S) Works with art director to develop creative approach. Concept and copytesting if needed. Write communication copy and helps with book copy.

MEDIA/COMMUNICATION PLANNER Initial media research, competitive, media schedule, budget. Trend and cost analysis./ If needed we will appoint a media director to oversee the development of all the aspects of the communication plan.