TAXI Page
From Innovationclass
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Here's a place were we can post all our research and whatever we find about TAXI
Contact Information
Adrienne Babb - Adrienne.babb@colorado.edu Matt Williamson - Matthew.williamson@colorado.edu Andrew Crawford - Andrew.crawford@colorado.edu
If you find any information that would be helpful to our search, please feel free to post or email us anything you find! Thanks!
Here's some good stuff I found on Wikipedia. Lot's of good articles to check out.
Approach
Lavoie has highlighted collaboration and good working relationships as the key to their success.<ref>"TAXI Deconstructed" Strategy Magazine - June 2007</ref> The business has been referred to as part of "a revolution in the ad world" <ref>Fortune, 12 December 2005</ref> where, according to Adweek, independent agencies are proving �big global clients don't need big global agencies any more� <ref>USA Today, 9 October 2005</ref>. Non-traditional agencies cited as part of this trend in other markets include Dutch business Strawberry Frog (advertising agency) and SMART (advertising agency) in Australia.
Offices
- TAXI - Montreal and Toronto
- TAXI 2 - Toronto
- TAXI West - Calgary and Vancouver
- TAXI New York<ref>"Questions With � John Berg" Wall Street Journal - August 2007</ref>
Awards
TAXI competes in a wide range of industry award shows.<ref>"The timeline" Strategy Magazine - June 2007</ref><ref>"TAXI Driver" Creativity Magazine - January 2005</ref> In 2007, the agency won more Lions than any of its Canadian competitors, six out of the 17 won by Canadian entrants at the Cannes Lions International Advertising Festival, France.<ref>"Film Lion Winners 2007" - Gold</ref><ref>"Cyber Lion Winners 2007" - Gold</ref>
Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005<ref>"Strategy Agency of the Year"</ref>; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.<ref>"2006 Marque Awards"</ref>
The US trade group, the American Association of Advertising Agencies, in 2006 honored TAXI with the O�Toole Creative Excellence Award.<ref>AAAA - Press</ref>
References
1. ^ "The timeline" Strategy Magazine - June 2007 2. ^ "Fast Cities 2007" Fast Company - July 2007 3. ^ "TAXI Deconstructed" Strategy Magazine - June 2007 4. ^ "TAXI Driver" Creativity Magazine - January 2005 5. ^ "TAXI Deconstructed" Strategy Magazine - June 2007 6. ^ Fortune, 12 December 2005 7. ^ USA Today, 9 October 2005 8. ^ "Questions With � John Berg" Wall Street Journal - August 2007 9. ^ "The timeline" Strategy Magazine - June 2007 10. ^ "TAXI Driver" Creativity Magazine - January 2005 11. ^ "Film Lion Winners 2007" - Gold
12. ^ "Cyber Lion Winners 2007" - Gold 13. ^ "Strategy Agency of the Year" 14. ^ "2006 Marque Awards" 15. ^ AAAA - Press
