TAXI Page

From Innovationclass

Contents 1 Here's a place were we can post all our research and whatever we find about TAXI 2 Approach 3 Offices 4 Awards

Here's a place were we can post all our research and whatever we find about TAXI

---

Here's some good stuff I found on Wikipedia. Lot's of good articles to check out.

Approach

Lavoie has highlighted collaboration and good working relationships as the key to their success.[5] The business has been referred to as part of "a revolution in the ad world" [6] where, according to Adweek, independent agencies are proving “big global clients don't need big global agencies any more” [7]. Non-traditional agencies cited as part of this trend in other markets include Dutch business Strawberry Frog (advertising agency) and SMART (advertising agency) in Australia.

Offices

   * TAXI - Montreal and Toronto
   * TAXI 2 - Toronto
   * TAXI West - Calgary and Vancouver
   * TAXI New York[8]

Awards

TAXI competes in a wide range of industry award shows.[9][10] In 2007, the agency won more Lions than any of its Canadian competitors, six out of the 17 won by Canadian entrants at the Cannes Lions International Advertising Festival, France.[11][12]

Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005[13]; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.[14]

The US trade group, the American Association of Advertising Agencies, in 2006 honored TAXI with the O’Toole Creative Excellence Award.