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From Innovationclass

Class Summary Thursday February 21, 2008

We are constructing our class based on IDEO and developing our mantra. Our main discussion was focused on the rationale behind each aspect of our mantra and the goal that we want to find organization within chaos. By Tuesday, our class is to come up with our first draft of our mantra using communication based on wiki. Slayden introduced the book Five Minds for the Future. The five minds include the disciplined, synthesizing, creating, respectful, and ethical mind. Discovering how you work will enable you to place which mind(s) you are. In general, the mind is social and the brain is physiological.

Class Summary Tuesday February 26, 2008

We worked on finalizing our manifestation of the class. It was partly successful, but it is not complete and continues to be a work in progress. The caterpillar the class once was in now developing into a butterfly and creating the agency of the future will now be our main focus. The goal of this project is to look at advertising in the past and reinvent what it will be like in the future. By researching and seeking out current new-style agencies, the class will get an idea of the potential our agency has. In the process of reinventing our agency, we must keep in mind that making a profit is a valuable concern.

if you have not watched the t-mobile 5 spot on wexley school for girls' website it is hilarious to say the least

This is a good article to read:
article!
Ad Agencies I found:

The Sebastian Gibson Advertising Agency
I am not sure if this is a true advertising agency though.

The Brooklyn Brothers
Modernista!
Fort Franklin
Amalgamated
Frog
BBH
Butler, Shine, Stern, and Partners

My Top 3 Agencies are:

1. Tribal DDB: they have a wide range of locations and clients and know how to be successful. I cannot describe it, but when I researched Tribal DDB, I felt the same vibes that I got when looking at IDEO. They want to make a difference and do so with "magic"! 2. Avenue A Razor Fish: grasp visions and find solutions, they focus on interactivity which is the future of advertising and something I am very interested in. 3. Taxi: What a crazy way to think of life-"where do you want to go?" They incorporate the idea of consumer and brand power in their agency and make it the basis of their website. It is like when you are a little kid and dream of all the places you pretend to go...imagination and creativity=success and well a really cool advertising agency.

Class Summary March 4, 2008

The classed discussed which agency they would like to work and whether they would work at an agency for the work they produce or for the values they work by. The majority of the class agreed that they would work at a firm for the way it is run. We discussed our favorite aspects of the new-age advertising agencies and set the goal to develop and write up competing structures for our advertising agencies.

Class Summary March 6, 2008

We reflected on Bogusky and concluded that he was a hit (not a slave driving ass hole). He shed insight on following your bliss and finding where a person's happiness is. His examples reflected the "future" of advertising and conveyed how CPB is a role model for us to follow when creating our own futuristic advertising agencies. CPB maintains growth and quality within their agency, which is just one concept to consider for our agencies. We have split up into groups according to our favorite agency and have been assigned to submerge ourselves in our agencies.

School of Journalism and Mass Communication Application Process Ideas

So, I think many of the ideas people had today in class were great. I agree that we should have a panel of SJMC students or grads that will evaluate applicants. This interview will be a great way to get to know the applicants and why they want to be a part of the program. I think having the applicants write a personal statement would be helpful too. I agree with Claire that the essay prompt is beneficial, yet has room for improvement. The personal statement would replace the essay, but it has the same type of challenging open format. After the personal statement and interview with the panel has happened, the remaining selection of applicants will attend an information conference about the SJMC and what the advertising track entails. This will give applicants a perspective on what to expect and also guide them in their decision of whether to be in strategic or creative. If the advertising track is planning to change how they run things, they must educate their potential students first. Lets see what else? In general, I think GPA is a fair reflection of a student and should be considered AFTER the interview process. Also, I do not agree with much of what was said today about science and math people being less capable of thinking like ad students should. The more "diversity" the better. The Advertising A to B program conveys how people with different backgrounds want to be a part of advertising and have the potential to be successful, creative advertisers. Lastly, I just wanted to say that if the J-school wants to make a change they need to start soon. You can think and brainstorm forever and ever and nothing gets done. Make some plans and go with them.