TAXI Page
From Innovationclass
Contents |
Here's a place were we can post all our research and whatever we find about TAXI
Here's some good stuff I found on Wikipedia. Lot's of good articles to check out.
Approach
Lavoie has highlighted collaboration and good working relationships as the key to their success.[5] The business has been referred to as part of "a revolution in the ad world" [6] where, according to Adweek, independent agencies are proving “big global clients don't need big global agencies any more” [7]. Non-traditional agencies cited as part of this trend in other markets include Dutch business Strawberry Frog (advertising agency) and SMART (advertising agency) in Australia.
Offices
* TAXI - Montreal and Toronto * TAXI 2 - Toronto * TAXI West - Calgary and Vancouver * TAXI New York[8]
Awards
TAXI competes in a wide range of industry award shows.[9][10] In 2007, the agency won more Lions than any of its Canadian competitors, six out of the 17 won by Canadian entrants at the Cannes Lions International Advertising Festival, France.[11][12]
Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005[13]; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.[14]
The US trade group, the American Association of Advertising Agencies, in 2006 honored TAXI with the O’Toole Creative Excellence Award.
References
1. ^ "The timeline" Strategy Magazine - June 2007 2. ^ "Fast Cities 2007" Fast Company - July 2007 3. ^ "TAXI Deconstructed" Strategy Magazine - June 2007 4. ^ "TAXI Driver" Creativity Magazine - January 2005 5. ^ "TAXI Deconstructed" Strategy Magazine - June 2007 6. ^ Fortune, 12 December 2005 7. ^ USA Today, 9 October 2005 8. ^ "Questions With … John Berg" Wall Street Journal - August 2007 9. ^ "The timeline" Strategy Magazine - June 2007 10. ^ "TAXI Driver" Creativity Magazine - January 2005 11. ^ "Film Lion Winners 2007" - Gold 12. ^ "Cyber Lion Winners 2007" - Gold 13. ^ "Strategy Agency of the Year" 14. ^ "2006 Marque Awards" 15. ^ AAAA - Press
