SadlerK
From Innovationclass
My Top 3 Innovative Agencies-
1) Anomaly (Anomalynyc.com)- They do really different work, work I would characterize as innovative. They do not consider themselves an advertising agency at all, and in their "About Us" they go to great lengths to convince you that they are not a typical agency. Anomaly is the only advertising agency on Fast Company's 50 most innovative companies list, other than AKQA.
2) Weiden and Kennedy- Weiden is incredibly innovative not only in their advertising but also in the way they're run. Weiden is independently owned and has global offices in Portland, New York, London, Amsterdam, Tokyo, Shenghai, and Delhi. I think they are innovative because they have remained privately owned and that gives them the freedom to do things the way they want. They can be global with Nike, AE but still considered a relatively small, creative boutique.
3) For my 3rd innovative agency I wanted to find an interactive agency because they are finding new and interesting ways to advertise. I think Goodby & Silverstein is one of the best innovative agencies. Their gettheglass.com website is very cool. They claim that more than 50% of their work is dedicated to interactive currently. AKQA and Cutwater are smaller shops that are very good at interactive and AKQA is also one of the only agencies listed on the 50 most innovative companies list done by Fast Company. Cutwater did the Ray Ban movie that got 4 million hits on youtube. That was one of the most impressive shows of interactive work so far. Two sights to check out the Ray Ban movie done by Cutwater: http://www.youtube.com/watch?v=-prfAENSh2k http://daviddoctorrose.wordpress.com/2007/05/13/ray-ban-never-hide-cutwater-viral-16-million-views-in-a-week/
Interesting Blog-
http://adweek.blogs.com/adfreak/2008/02/where-are-all-t.html This blog asks the question, "where are all the innovative ad agencies?" Fast company only listed 2 on their 50 most innovative companies list. When agencies are supposed to be all about innovation and constantly coming up with new ideas it's interesting that almost none of them made it. Check it out.
