Strawberry Frog Page
From Innovationclass
articles about strawberry frog
[[http://ihaveanidea.org/articles/archives/316-Agency-Profile-StrawberryFrog-NY.html ]]
so is this one: http://www.usatoday.com/money/companies/management/2005-10-09-goodson-profile_x.htm
It talks a lot about all the stuff we've discussed about what makes an innovative organization--culture, business mode, office layout, efficency, etc...and strawberry frog does it all. I think we should tap into their culture and methods of efficency especially. I really like how they outsource a lot of their work so the in-agency focus is all about creative ideas and not execution.
this is a really great article. http://ihaveanidea.org/articles/archives/316-Agency-Profile-StrawberryFrog-NY.html It talks a lot about all the stuff we've discussed about what makes an innovative organization--culture, business mode, office layout, efficency, etc...and strawberry frog does it all. I think we should tap into their culture and methods of efficency especially. I really like how they outsource a lot of their work so the in-agency focus is all about creative ideas and not execution.
Strawberry Frogisms (the guiding principles):
-Being results focused, smart, and agile
-Believing you CAN outwit the dinosaurs
-Effortlessly hopping from one part of your world to another
-Using your ingenuity to solve problems not your size
-Making the most of your strengths with efficiency and control
-Creating perpetual motion, one step at a time
-Engaging the world from a shared perspective from the ground up
-In a world of dinosaurs, it's good to be a frog
cool links below--check 'em out!
http://www.reveries.com/reverb/advertising/goodson/index.html
http://www.youtube.com/watch?v=Q87TFuh4qOk
CHECK OUT THE STRAWBERRY FROG BLOG: http://strawberryfrog.typepad.com./
According to Wikipedia: Strawberry Frog is an independent advertising agency with offices in Amsterdam and New York. The business was launched in 1999 by founder Scott Goodson and named after the rare and poisonous Strawberry Poison-dart Frog.
The Strawberry Frog name, unconventional by advertising agency standards, is reflective of the company's ambition to become �a different kind of ad agency,� one small and flexible enough to take full advantage of the new communications opportunities offered by the Internet, but with a global perspective.
The company cites its practice of employing an international network of freelancers assigned to work groups for clients as further evidence of its unconventional approach. As a result, the agency's operating model has received considerable media coverage and commentary across Europe and the US, and as far afield as India and Brazil. Adweek described Strawberry Frog as being part of a wider trend toward independent agencies who are proving that �big global clients don't need big global agencies any more.� Other non-traditional agencies cited as part of this trend include SMART (advertising agency) and TAXI (advertising agency).
Strawberry Frog's client list has included blue-chip brands like Frito-Lay, Credit Suisse, Heineken, Mitsubishi and Morgan Stanley. The business remains privately held and recently extended its reach to service clients in Japan from its New York and Amsterdam offices.
Key People
Scott Goodson, Founder and CEO
Steve Hardwick, President
Mike Lanzi, Managing Director
Richard Monturo, Director of Strategy
Michael Folino, Executive Creative Director
Here is an ad Strawberry Frog placed for themselves
