Agencies of the Future
From Innovationclass
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Agencies of the Future
While looking up innovative agencies I stumbled upon Atlas Solutions which I think would be really interesting to look up. They are a company that excels in execution "so that we have more time to work on the concepting." The website is Atlas Solutions
My Favorite Agencies
TAXI
The first thing you have is a classic looking front page in just black and white asking "where you want to go." This is a good concept to think about because all advertising should be for the future and should be about what your goal is. While looking at some projects that TAXI has worked on, I was impressed to see that they have worked on many projects that I've already seen and admire. Specifically their Nike work. I love that they encourage outdoor and unconventional advertising that utilizes what is already in the World. I think that helps us to look at things another way and work with what people already know and recognize. I think that when we try to think of innovaiton "New" is a word that a lot of people want to hear but "Improved" is just as innovative.
Wexley School for Girls
In comparison to TAXI, this website is extremely busy and entertaining. I like that the "We" and "X" and "Ley" are all different sites. It was fun and interactive and really gets you involved with what they are about and what they do. There is a humor that they have with all of their advertising and again with their website. I think humor is really important for advertising and they do it well. My one problem is that I feel like their humor is kind of juvenile and almost boy-like. Don't get me wrong, while I enjoy this type of humor a lot of time, I don't think that I would like to work in that kind of environment.
StrawberryFrog
This website was a mixture of the previous two. I enjoyed reading about the company and seeing their work. They have many admirable clients and projects that I would be proud to be connected with. I like their "Frogisms" and the book/story format to describe them. I can easily see why a lot of people like them and I hope that the company is full of people that embody the same personality that they seem to show on their company.
