SholemK

From Innovationclass

Innovative Ad Agencies

http://adweek.blogs.com/adfreak/2008/02/where-are-all-t.html This article talks about exactly what we're looking at; why aren't ad agencies among top innovative compaines when they thrive off of innovation? The two agencies that they do list are:

-AKQA: http://www.akqa.com/ -ANOMALY: http://www.anomalynyc.com/

February 12th, 2008 Class Notes

How did we use space and why (When rearranging the room): We thought that almost everyone could see one another. Need to use our surroundings like white boards and screens. Also, we must think about what uses we are using the room for. How will we know when we have succeeded in making the room effective when arranging the seating? (Comfort, function, a place where your body and mind can work together)

Innovative Organizations – How does it become and remain innovative without causing chaos? We will soon find innovative people and document them, and we will then find how to get our own minds innovative.

Harvard Business Review –" Breakthrough Ideas for 2008" Assignment: Go to www.thelist.hbr.org and look at the breakthrough ideas. - Check out The Rise of the Creative Class talks about why we live the way that we do and where are we headed. Talks about how creativity is the fundamental source of economic growth. -Where does creativity occur in terms of geography? Midwest?? Probably not. -According to the book, the most creative place is San Francisco. They look at high tech, diversity, and innovation when deciding. The number two city is Austin. New York only made #9. Boulder is very innovative because of high tech it is. Denver makes the list at #13. -Check out Five Minds for the Future -John Seeley Brown; person to pay attention to

-New things are often denounced/ridiculed. We like new ideas once they're old.

-What did you discover with looking into the top 100 Innovative Companies? Did you look into a company and then change your mind? -Mission driven companies = good

What are we going to add to our manifesto? Possibilities: 1. Guidelines, not rules. 2. Have an idea and believe in it. 3. Take the risk.