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From Innovationclass

Spitz

February 19, 2008 Class Summary: We officially started using wiki for class rather than our yahoo account. Our in depth researching on IDEO has begun. The class will begin looking at how our own minds work. This includes exercises to explore self-awareness, our limitations, and our perceptions. ==Spitz==IDEO Reflections As I looked at the IDEO site I continuously thought that they are always taking things one step further. They do not put in 100% they put in 101%. Everything they do from their immersion environments to the way they organize their employees into teams is based on a purpose and a plan. Another aspect of IDEO that is worth noting is that they are constantly changing. Success is a continuous journey and IDEO evolves based on their successes (and most likely failures too). IDEO utilizes a vast range of resources and does not discriminate against "wrong choices" or "bad ideas". They are truly an innovative company.

oh and check out their job listing "requirements"

-a fan of design -hungry to learn -a natural communicator -etc... -only 4 of the 10 requirements involve an actual skill a person can learn. (IDEO understands that innovation does not only come from a tool box of skills)