TAXI Page

From Innovationclass

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(→Our Future Class/ Agency)
(→Our Future Class/ Agency)
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Write as much as you can think of on each topic...These will be used for the final report. <br>  
Write as much as you can think of on each topic...These will be used for the final report. <br>  
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[[Client Relationship]] [[#1 - Client Relationship]] <br>
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[[Client Relationship]] <br>
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[[Professor's Role]] [[#2 - Professor's Role]] <br>
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[[Professor's Role]] <br>
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[[Application Process]] [[#3 - Application Process]] <br>
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[[Application Process]] <br>
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[[Group Interaction]] [[#4 - Group Interaction]] <br>
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[[Group Interaction]] <br>
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Here are some possible definitions for jobs.
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[[Evaluation and Reward Systems]] <br>
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ACCOUNT PLANNER(S)
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Oversee research. Present composites to the team of who we need to communicate to, what their lifestyle is, the planner(s) help provide unique insights into how, in this case, AIM and other users think. The Account Planner will work closely with both Media and Creative to help develop the campaign and work with everyone to help develop the strategy.
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ACCOUNT EXECUTIVE (S)
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Most of the coordination of internal tasks, running the meetings and communication are similar to those of an ad agency. The Account manager(s) help provide overall leadership for the agency. Will help co ordinate the communication with members of the team and the printers to get the books and discs finished and submitted. You may also end up being the main communicator if there are questions that the client needs to answer before the work is completed.
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ART DIRECTOR(S)
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Works with writer(s) to develop creative approach. Designs all ads, plans book format and presentation visuals.
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WRITER(S)
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Works with art director to develop creative approach.  Concept and copytesting  if needed. Write communication copy and helps with book copy.
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MEDIA/COMMUNICATION PLANNER
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Initial media research, competitive, media schedule, budget. Trend and cost analysis./ If needed we will appoint a media director to oversee the development of all the aspects of the communication plan.
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[[Evaluation System]] [[#5 - Evaluation/ Rewards System]] <br>
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Also keep thinking about 1) the main "Big Idea" for the future agency based on ideas from TAXI, as well as 2) our individual growth throughout this class. These will be what we orally present in class on Thursday, April 24th.<br>
Also keep thinking about 1) the main "Big Idea" for the future agency based on ideas from TAXI, as well as 2) our individual growth throughout this class. These will be what we orally present in class on Thursday, April 24th.<br>

Revision as of 19:18, 17 April 2008

Contents

Here's a place were we can post all our research and whatever we find about TAXI

Contact Information

Adrienne Babb - Adrienne.babb@colorado.edu
Matt Williamson - Matthew.williamson@colorado.edu
Andrew Crawford - Andrew.crawford@colorado.edu
Lauren Snell - Lauren.snell@colorado.edu

If you find any information that would be helpful to our search, please feel free to post or email us anything you find! Thanks!

Our Future Class/ Agency

Campaign's Survey
Take a look at this and add your comments please! Thanks!

Write as much as you can think of on each topic...These will be used for the final report.
Client Relationship
Professor's Role
Application Process
Group Interaction
Evaluation and Reward Systems

Also keep thinking about 1) the main "Big Idea" for the future agency based on ideas from TAXI, as well as 2) our individual growth throughout this class. These will be what we orally present in class on Thursday, April 24th.

TAXI Contact Information

Totonto
495 Wellington Street West
Suite 102
Toronto, Ontario
Canada
M5V 1E9
T - 416.979.7001
F - 416.979.7626
info@taxi.ca

New York
11 Beach Street
New York, New York
USA
10013
T - 212.414.8294
F - 212.414.8444
infonyc@taxi-nyc.com

Montreal
1435, rue Saint-Alexandre
Bureau 620
Montreal, Quebec
Canada
H3A 2G4
T - 514.842.8294
F - 514-842-6552

Calgary
805 Tenth Avenue Southwest
Suite 500
Calgary, Alberta
Canada
T2R 0B4
T - 403.269.8294
F - 403.269.7776
info@taxi.ca

TAXI 2
49 Spadina Avnue
Suite 403
Toronto, Ontario
Canada
M5V 2J1
F - 416.598.4750
info@taxi.ca

Vancouver
515 Richards Street
Vancouver, British Columbia
Canada
V6B 2Z5
T - 604.683.8294
F - 604,683.6112
info@taxi.ca

Questions for TAXI

When/ If we get ahold of TAXI, these are some questions that we want to ask:

What makes TAXI an unique agency?

What strategical/structural approach has TAXI taken in running its agency?

What are the goals of TAXI in the shifting world of advertising?

What measures has TAXI taken to breed a culture of innovation?

How does TAXI continue to produce ideas in a creative economy?

What kind of communication and/or separation is there between the creative department and the rest of the agency?

Who makes the final decisions on strategy, creative, etc.?

How does TAXI measure success?

How effective is the hiring process to their overall company goal? Does the application process bring in people that work well with what the company is based on?

What are some things that didn't work? How did you adjust?

What are some limitations of/for TAXI?


Here's some good stuff I found on Wikipedia. Lot's of good articles to check out.

Approach

Lavoie has highlighted collaboration and good working relationships as the key to their success.<ref>"TAXI Deconstructed" Strategy Magazine - June 2007</ref> The business has been referred to as part of "a revolution in the ad world" <ref>Fortune, 12 December 2005</ref> where, according to Adweek, independent agencies are proving �big global clients don't need big global agencies any more� <ref>USA Today, 9 October 2005</ref>. Non-traditional agencies cited as part of this trend in other markets include Dutch business Strawberry Frog (advertising agency) and SMART (advertising agency) in Australia.

Offices

Awards

Here is a cool article about how they were named Agency of the Year back in 2000 & 2001 - It kinda sucks that it was so long ago and they have been overlooked in the recent years...anyway here are the articles AOTY 2000 AOTY 2001

TAXI competes in a wide range of industry award shows.<ref>"The timeline" Strategy Magazine - June 2007</ref><ref>"TAXI Driver" Creativity Magazine - January 2005</ref> In 2007, the agency won more Lions than any of its Canadian competitors, six out of the 17 won by Canadian entrants at the Cannes Lions International Advertising Festival, France.<ref>"Film Lion Winners 2007" - Gold</ref><ref>"Cyber Lion Winners 2007" - Gold</ref>

Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005<ref>"Strategy Agency of the Year"</ref>; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.<ref>"2006 Marque Awards"</ref>

The US trade group, the American Association of Advertising Agencies, in 2006 honored TAXI with the O�Toole Creative Excellence Award.<ref>AAAA - Press</ref>

References

1. "The timeline" Strategy Magazine - June 2007
2. "Fast Cities 2007" Fast Company - July 2007
3. "TAXI Deconstructed" Strategy Magazine - June 2007
4. "TAXI Driver" Creativity Magazine - January 2005
5. "TAXI Deconstructed" Strategy Magazine - June 2007
6. Fortune, 12 December 2005
7. Today, 9 October 2005
8. "Questions With John Berg" Wall Street Journal - August 2007
9. "The timeline" Strategy Magazine - June 2007
10. "TAXI Driver" Creativity Magazine - January 2005
11. "Film Lion Winners 2007" - Gold
12. "Cyber Lion Winners 2007" - Gold
13. "Strategy Agency of the Year"
14. "2006 Marque Awards"
15. AAAA - Press

External links

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