Strawberry Frog Page
From Innovationclass
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| - | '''articles about strawberry frog''' | + | ''''''articles about strawberry frog''' |
[[http://ihaveanidea.org/articles/archives/316-Agency-Profile-StrawberryFrog-NY.html | [[http://ihaveanidea.org/articles/archives/316-Agency-Profile-StrawberryFrog-NY.html | ||
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-wasn't this not about the game of ping pong, but about bouncing ideas off others? Yes | -wasn't this not about the game of ping pong, but about bouncing ideas off others? Yes | ||
| - | Intro: | + | '' "Intro:'' |
In order for an agency to create work, it must have a distinct culture and a differentiated way of getting goals accomplishments. Otherwise, they would all produce the same work, which they clearly do not. Every agency has its own personality, its own character. Behind it must exist a culture that facilitates production of great work. At our agency we must deliver to our clients the answer to their problems. Whatever it may be. But the problem we deliver has to be brought in a different way than others deliver it. Agencies deliver to their clients a way to differentiate their products from others out there in the market place. But seldom do agencies find ways to differentiate the product they deliver from other agencies. The following is the framework for an innovative agency designed to solve the problems brands face in today’s innovative and reworked environment. | In order for an agency to create work, it must have a distinct culture and a differentiated way of getting goals accomplishments. Otherwise, they would all produce the same work, which they clearly do not. Every agency has its own personality, its own character. Behind it must exist a culture that facilitates production of great work. At our agency we must deliver to our clients the answer to their problems. Whatever it may be. But the problem we deliver has to be brought in a different way than others deliver it. Agencies deliver to their clients a way to differentiate their products from others out there in the market place. But seldom do agencies find ways to differentiate the product they deliver from other agencies. The following is the framework for an innovative agency designed to solve the problems brands face in today’s innovative and reworked environment. | ||
| - | Culture: | + | '''Culture:''' |
This is a team. Plain and simple. Great teams do not have a hierarchy. They are balanced and have contributions from every part of it. Everyone has the role and knows where they can contribute. Through all its members everyone has their strengths and weakness, where others may struggle others may thrive. This is the beauty of a team. The answers can come from anywhere, and causes problems to not be so intimidating. | This is a team. Plain and simple. Great teams do not have a hierarchy. They are balanced and have contributions from every part of it. Everyone has the role and knows where they can contribute. Through all its members everyone has their strengths and weakness, where others may struggle others may thrive. This is the beauty of a team. The answers can come from anywhere, and causes problems to not be so intimidating. | ||
| - | Environment: | + | '''Environment:''' |
So what facilitates this great teamwork? This is an open space where ideas are free to roam and are never dead. But what is the setup of this agency? This is not going to be a traditional office space. Actually, it is going to be the farthest thing from it. | So what facilitates this great teamwork? This is an open space where ideas are free to roam and are never dead. But what is the setup of this agency? This is not going to be a traditional office space. Actually, it is going to be the farthest thing from it. | ||
Revision as of 18:47, 8 April 2008
'articles about strawberry frog
[[http://ihaveanidea.org/articles/archives/316-Agency-Profile-StrawberryFrog-NY.html ]]
so is this one: http://www.usatoday.com/money/companies/management/2005-10-09-goodson-profile_x.htm
It talks a lot about all the stuff we've discussed about what makes an innovative organization--culture, business mode, office layout, efficency, etc...and strawberry frog does it all. I think we should tap into their culture and methods of efficency especially. I really like how they outsource a lot of their work so the in-agency focus is all about creative ideas and not execution.
this is a really great article. http://ihaveanidea.org/articles/archives/316-Agency-Profile-StrawberryFrog-NY.html It talks a lot about all the stuff we've discussed about what makes an innovative organization--culture, business mode, office layout, efficency, etc...and strawberry frog does it all. I think we should tap into their culture and methods of efficency especially. I really like how they outsource a lot of their work so the in-agency focus is all about creative ideas and not execution.
The Ten Faces of Innovation Cheat Sheet: http://www.tenfacesofinnovation.com/tenfaces/index.htm
Strawberry Frogisms (the guiding principles):
-Being results focused, smart, and agile
-Believing you CAN outwit the dinosaurs
-Effortlessly hopping from one part of your world to another
-Using your ingenuity to solve problems not your size
-Making the most of your strengths with efficiency and control
-Creating perpetual motion, one step at a time
-Engaging the world from a shared perspective from the ground up
-In a world of dinosaurs, it's good to be a frog
cool links below--check 'em out!
http://www.reveries.com/reverb/advertising/goodson/index.html
http://www.youtube.com/watch?v=Q87TFuh4qOk
CHECK OUT THE STRAWBERRY FROG BLOG: http://strawberryfrog.typepad.com./
According to Wikipedia: Strawberry Frog is an independent advertising agency with offices in Amsterdam and New York. The business was launched in 1999 by founder Scott Goodson and named after the rare and poisonous Strawberry Poison-dart Frog.
The Strawberry Frog name, unconventional by advertising agency standards, is reflective of the company's ambition to become �a different kind of ad agency,� one small and flexible enough to take full advantage of the new communications opportunities offered by the Internet, but with a global perspective.
The company cites its practice of employing an international network of freelancers assigned to work groups for clients as further evidence of its unconventional approach. As a result, the agency's operating model has received considerable media coverage and commentary across Europe and the US, and as far afield as India and Brazil. Adweek described Strawberry Frog as being part of a wider trend toward independent agencies who are proving that �big global clients don't need big global agencies any more.� Other non-traditional agencies cited as part of this trend include SMART (advertising agency) and TAXI (advertising agency).
Strawberry Frog's client list has included blue-chip brands like Frito-Lay, Credit Suisse, Heineken, Mitsubishi and Morgan Stanley. The business remains privately held and recently extended its reach to service clients in Japan from its New York and Amsterdam offices.
Key People
Scott Goodson, Founder and CEO
Steve Hardwick, President
Mike Lanzi, Managing Director
Richard Monturo, Director of Strategy
Michael Folino, Executive Creative Director
Ideas for Core Values
1. Pledge what you will do, not what you won’t
2. Accept everyone
3. Everybody is creative...KATIE'S FAVORITE
4. Share ideas
5. Don’t settle
6. Kill in your darlings
7. Hear people out ---I think #s 7&8 are repetitive (Amanda agrees) (Greg Agrees)
8. Listen
9. Suspend disbelief
10. Don’t be a pessimist (Contradicts #1) (wouldn't that have to be 'don't be an optimist to be contradictory?)
11. An idea is never dead --AMANDA'S FAVORITE, Greg Likes
12. Create fields, not walls... KATIE'S FAVORITE, Gregs Favorite
13. Make it tangible
14.Show me on the whiteboard
15. “I invented Post-Its”---We could probably take this one out and just include it in #14. -this and 14 are AMANDA FAVORITES, greg agrees
16. Spread the love – “Pay it forward”
17. Keep the wheels turning
18. Keep Shit real.. KATIE'S FAVORITE, Greg Likes
19. Play
20. Love thy Keg -as silly as it seems, very very helpful. AMANDA'S FAVORITE
21. Wear many hats... I really like this one because it goes with our colored hat idea too -AMANDA'S FAVORITE
22. Play 20 questions---I really like this one because it reminds us to always keep learning and to not think we already know everything. Greg likes
23. Lets play ping pong ... I've been thinking about this one, and while I do think that we should play ping pong at our agency, maybe we don't need it as one of our ideas for core values. Same idea as the balls thought we had.
-wasn't this not about the game of ping pong, but about bouncing ideas off others? Yes
"Intro:
In order for an agency to create work, it must have a distinct culture and a differentiated way of getting goals accomplishments. Otherwise, they would all produce the same work, which they clearly do not. Every agency has its own personality, its own character. Behind it must exist a culture that facilitates production of great work. At our agency we must deliver to our clients the answer to their problems. Whatever it may be. But the problem we deliver has to be brought in a different way than others deliver it. Agencies deliver to their clients a way to differentiate their products from others out there in the market place. But seldom do agencies find ways to differentiate the product they deliver from other agencies. The following is the framework for an innovative agency designed to solve the problems brands face in today’s innovative and reworked environment.
Culture:
This is a team. Plain and simple. Great teams do not have a hierarchy. They are balanced and have contributions from every part of it. Everyone has the role and knows where they can contribute. Through all its members everyone has their strengths and weakness, where others may struggle others may thrive. This is the beauty of a team. The answers can come from anywhere, and causes problems to not be so intimidating.
Environment:
So what facilitates this great teamwork? This is an open space where ideas are free to roam and are never dead. But what is the setup of this agency? This is not going to be a traditional office space. Actually, it is going to be the farthest thing from it.
Here is an ad Strawberry Frog placed for themselves
