Strawberry Frog Page
From Innovationclass
| Line 87: | Line 87: | ||
6. Kill in your darlings | 6. Kill in your darlings | ||
| - | 7. Hear people out ---I think #s 7&8 are repetitive | + | 7. Hear people out ---I think #s 7&8 are repetitive (Amanda agrees) |
8. Listen | 8. Listen | ||
| Line 93: | Line 93: | ||
9. Suspend disbelief | 9. Suspend disbelief | ||
| - | 10. Don’t be a pessimist (Contradicts #1) | + | 10. Don’t be a pessimist (Contradicts #1) (wouldn't that have to be 'don't be an optimist to be contradictory?) |
| - | 11. An idea is never dead | + | 11. An idea is never dead --AMANDA'S FAVORITE |
12. Create fields, not walls... KATIE'S FAVORITE | 12. Create fields, not walls... KATIE'S FAVORITE | ||
| Line 103: | Line 103: | ||
14.Show me on the whiteboard | 14.Show me on the whiteboard | ||
| - | 15. “I invented Post-Its”---We could probably take this one out and just include it in #14. | + | 15. “I invented Post-Its”---We could probably take this one out and just include it in #14. -this and 14 are AMANDA FAVORITES |
16. Spread the love – “Pay it forward” | 16. Spread the love – “Pay it forward” | ||
| Line 113: | Line 113: | ||
19. Play | 19. Play | ||
| - | 20. Love thy Keg | + | 20. Love thy Keg -as silly as it seems, very very helpful. AMANDA'S FAVORITE |
| - | 21. Wear many hats... I really like this one because it goes with our colored hat idea too | + | 21. Wear many hats... I really like this one because it goes with our colored hat idea too -AMANDA'S FAVORITE |
22. Play 20 questions---I really like this one because it reminds us to always keep learning and to not think we already know everything. | 22. Play 20 questions---I really like this one because it reminds us to always keep learning and to not think we already know everything. | ||
23. Lets play ping pong ... I've been thinking about this one, and while I do think that we should play ping pong at our agency, maybe we don't need it as one of our ideas for core values. Same idea as the balls thought we had. | 23. Lets play ping pong ... I've been thinking about this one, and while I do think that we should play ping pong at our agency, maybe we don't need it as one of our ideas for core values. Same idea as the balls thought we had. | ||
| - | + | -wasn't this not about the game of ping pong, but about bouncing ideas off others? | |
Revision as of 18:29, 8 April 2008
articles about strawberry frog
[[http://ihaveanidea.org/articles/archives/316-Agency-Profile-StrawberryFrog-NY.html ]]
so is this one: http://www.usatoday.com/money/companies/management/2005-10-09-goodson-profile_x.htm
It talks a lot about all the stuff we've discussed about what makes an innovative organization--culture, business mode, office layout, efficency, etc...and strawberry frog does it all. I think we should tap into their culture and methods of efficency especially. I really like how they outsource a lot of their work so the in-agency focus is all about creative ideas and not execution.
this is a really great article. http://ihaveanidea.org/articles/archives/316-Agency-Profile-StrawberryFrog-NY.html It talks a lot about all the stuff we've discussed about what makes an innovative organization--culture, business mode, office layout, efficency, etc...and strawberry frog does it all. I think we should tap into their culture and methods of efficency especially. I really like how they outsource a lot of their work so the in-agency focus is all about creative ideas and not execution.
The Ten Faces of Innovation Cheat Sheet: http://www.tenfacesofinnovation.com/tenfaces/index.htm
Strawberry Frogisms (the guiding principles):
-Being results focused, smart, and agile
-Believing you CAN outwit the dinosaurs
-Effortlessly hopping from one part of your world to another
-Using your ingenuity to solve problems not your size
-Making the most of your strengths with efficiency and control
-Creating perpetual motion, one step at a time
-Engaging the world from a shared perspective from the ground up
-In a world of dinosaurs, it's good to be a frog
cool links below--check 'em out!
http://www.reveries.com/reverb/advertising/goodson/index.html
http://www.youtube.com/watch?v=Q87TFuh4qOk
CHECK OUT THE STRAWBERRY FROG BLOG: http://strawberryfrog.typepad.com./
According to Wikipedia: Strawberry Frog is an independent advertising agency with offices in Amsterdam and New York. The business was launched in 1999 by founder Scott Goodson and named after the rare and poisonous Strawberry Poison-dart Frog.
The Strawberry Frog name, unconventional by advertising agency standards, is reflective of the company's ambition to become �a different kind of ad agency,� one small and flexible enough to take full advantage of the new communications opportunities offered by the Internet, but with a global perspective.
The company cites its practice of employing an international network of freelancers assigned to work groups for clients as further evidence of its unconventional approach. As a result, the agency's operating model has received considerable media coverage and commentary across Europe and the US, and as far afield as India and Brazil. Adweek described Strawberry Frog as being part of a wider trend toward independent agencies who are proving that �big global clients don't need big global agencies any more.� Other non-traditional agencies cited as part of this trend include SMART (advertising agency) and TAXI (advertising agency).
Strawberry Frog's client list has included blue-chip brands like Frito-Lay, Credit Suisse, Heineken, Mitsubishi and Morgan Stanley. The business remains privately held and recently extended its reach to service clients in Japan from its New York and Amsterdam offices.
Key People
Scott Goodson, Founder and CEO
Steve Hardwick, President
Mike Lanzi, Managing Director
Richard Monturo, Director of Strategy
Michael Folino, Executive Creative Director
Ideas for Core Values
1. Pledge what you will do, not what you won’t
2. Accept everyone
3. Everybody is creative...KATIE'S FAVORITE
4. Share ideas
5. Don’t settle
6. Kill in your darlings
7. Hear people out ---I think #s 7&8 are repetitive (Amanda agrees)
8. Listen
9. Suspend disbelief
10. Don’t be a pessimist (Contradicts #1) (wouldn't that have to be 'don't be an optimist to be contradictory?)
11. An idea is never dead --AMANDA'S FAVORITE
12. Create fields, not walls... KATIE'S FAVORITE
13. Make it tangible
14.Show me on the whiteboard
15. “I invented Post-Its”---We could probably take this one out and just include it in #14. -this and 14 are AMANDA FAVORITES
16. Spread the love – “Pay it forward”
17. Keep the wheels turning
18. Keep Shit real.. KATIE'S FAVORITE
19. Play
20. Love thy Keg -as silly as it seems, very very helpful. AMANDA'S FAVORITE
21. Wear many hats... I really like this one because it goes with our colored hat idea too -AMANDA'S FAVORITE
22. Play 20 questions---I really like this one because it reminds us to always keep learning and to not think we already know everything.
23. Lets play ping pong ... I've been thinking about this one, and while I do think that we should play ping pong at our agency, maybe we don't need it as one of our ideas for core values. Same idea as the balls thought we had.
-wasn't this not about the game of ping pong, but about bouncing ideas off others?
Here is an ad Strawberry Frog placed for themselves
