TAXI Page

From Innovationclass

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== '''Approach''' ==
 
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Lavoie has highlighted collaboration and good working relationships as the key to their success.[5] The business has been referred to as part of "a revolution in the ad world" [6] where, according to Adweek, independent agencies are proving �big global clients don't need big global agencies any more� [7]. Non-traditional agencies cited as part of this trend in other markets include Dutch business Strawberry Frog (advertising agency) and SMART (advertising agency) in Australia.
 
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== '''Offices''' ==
 
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    * TAXI - Montreal and Toronto
 
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    * TAXI 2 - Toronto
 
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    * TAXI West - Calgary and Vancouver
 
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    * TAXI New York[8]
 
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== '''Awards''' ==
 
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TAXI competes in a wide range of industry award shows.[9][10] In 2007, the agency won more Lions than any of its Canadian competitors, six out of the 17 won by Canadian entrants at the Cannes Lions International Advertising Festival, France.[11][12]
 
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Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005[13]; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.[14]
 
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The US trade group, the American Association of Advertising Agencies, in 2006 honored TAXI with the O�Toole Creative Excellence Award.
 
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== '''References''' ==
 
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  1. ^ "The timeline" Strategy Magazine - June 2007
 
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  2. ^ "Fast Cities 2007" Fast Company - July 2007
 
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  3. ^ "TAXI Deconstructed" Strategy Magazine - June 2007
 
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  4. ^ "TAXI Driver" Creativity Magazine - January 2005
 
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  5. ^ "TAXI Deconstructed" Strategy Magazine - June 2007
 
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  6. ^ Fortune, 12 December 2005
 
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  7. ^ USA Today, 9 October 2005
 
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  8. ^ "Questions With â�¦ John Berg" Wall Street Journal - August 2007
 
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  9. ^ "The timeline" Strategy Magazine - June 2007
 
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  10. ^ "TAXI Driver" Creativity Magazine - January 2005
 
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  11. ^ "Film Lion Winners 2007" - Gold
 
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  12. ^ "Cyber Lion Winners 2007" - Gold
 
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  13. ^ "Strategy Agency of the Year"
 
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  14. ^ "2006 Marque Awards"
 
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  15. ^ AAAA - Press
 
==Approach==
==Approach==
-
Lavoie has highlighted collaboration and good working relationships as the key to their success.<ref>[http://www.strategymag.com/articles/magazine/20070601/taxidecon.html?word=TAXI "TAXI Deconstructed" Strategy Magazine - June 2007]</ref> The business has been referred to as part of "a revolution in the ad world" <ref>[http://money.cnn.com/magazines/fortune/fortune_archive/2005/12/12/8363132/index.htm Fortune, 12 December 2005]</ref> where, according to ''[[Adweek]]'', independent agencies are proving �big global clients don't need big global agencies any more� <ref>[http://www.usatoday.com/money/companies/management/2005-10-09-goodson-profile_x.htm USA Today, 9 October 2005]</ref>. Non-traditional agencies cited as part of this trend in other markets include [[Dutch]] business [[Strawberry Frog (advertising agency)]] and [[SMART (advertising agency)]] in [[Australia]].
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Lavoie has highlighted collaboration and good working relationships as the key to their success.<ref>[http://www.strategymag.com/articles/magazine/20070601/taxidecon.html?word=TAXI "TAXI Deconstructed" Strategy Magazine - June 2007]</ref> The business has been referred to as part of "a revolution in the ad world" <ref>[http://money.cnn.com/magazines/fortune/fortune_archive/2005/12/12/8363132/index.htm Fortune, 12 December 2005]</ref> where, according to ''[[Adweek]]'', independent agencies are proving �big global clients don't need big global agencies any more� <ref>[http://www.usatoday.com/money/companies/management/2005-10-09-goodson-profile_x.htm USA Today, 9 October 2005]</ref>. Non-traditional agencies cited as part of this trend in other markets include [[Dutch]] business [[Strawberry Frog (advertising agency)]] and [[SMART (advertising agency)]] in [[Australia]].
==Offices==
==Offices==
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* TAXI 2 - Toronto
* TAXI 2 - Toronto
* TAXI West - Calgary and Vancouver
* TAXI West - Calgary and Vancouver
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* TAXI New York<ref>[http://online.wsj.com/article/SB118652161526290835.html "Questions With � John Berg" Wall Street Journal - August 2007]</ref>
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* TAXI New York<ref>[http://online.wsj.com/article/SB118652161526290835.html "Questions With � John Berg" Wall Street Journal - August 2007]</ref>
==Awards==
==Awards==
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Two of Canada's ad-industry magazines have named TAXI ''Agency of the Year'' - Strategy Magazine, 2002, 2003, 2004 and 2005<ref>[http://www.strategymag.com/aoy/2006/halloffame.html "Strategy Agency of the Year"]</ref>; Marketing Magazine, 2001 and 2005 who also awarded it ''Full Service/Creative agency of the Year'' for 2006.<ref>[http://www.marketingmag.ca/magazine/current/feature/article.jsp?content=20061204_67697_67697 "2006 Marque Awards"]</ref>
Two of Canada's ad-industry magazines have named TAXI ''Agency of the Year'' - Strategy Magazine, 2002, 2003, 2004 and 2005<ref>[http://www.strategymag.com/aoy/2006/halloffame.html "Strategy Agency of the Year"]</ref>; Marketing Magazine, 2001 and 2005 who also awarded it ''Full Service/Creative agency of the Year'' for 2006.<ref>[http://www.marketingmag.ca/magazine/current/feature/article.jsp?content=20061204_67697_67697 "2006 Marque Awards"]</ref>
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The US trade group, the [[American Association of Advertising Agencies]], in 2006 honored TAXI with the ''O�Toole Creative Excellence Award''.<ref>[http://www.aaaa.org/eweb/DynamicPage.aspx?Site=4A_new&WebKey=984fe0b2-bdf4-4e55-973f-32cb6b2e457f&year=2006 AAAA - Press]</ref>
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The US trade group, the [[American Association of Advertising Agencies]], in 2006 honored TAXI with the ''O�Toole Creative Excellence Award''.<ref>[http://www.aaaa.org/eweb/DynamicPage.aspx?Site=4A_new&WebKey=984fe0b2-bdf4-4e55-973f-32cb6b2e457f&year=2006 AAAA - Press]</ref>
==References==
==References==
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{{reflist|2}}
+
 
 +
  1. ^ "The timeline" Strategy Magazine - June 2007
 +
  2. ^ "Fast Cities 2007" Fast Company - July 2007
 +
  3. ^ "TAXI Deconstructed" Strategy Magazine - June 2007
 +
  4. ^ "TAXI Driver" Creativity Magazine - January 2005
 +
  5. ^ "TAXI Deconstructed" Strategy Magazine - June 2007
 +
  6. ^ Fortune, 12 December 2005
 +
  7. ^ USA Today, 9 October 2005
 +
  8. ^ "Questions With � John Berg" Wall Street Journal - August 2007
 +
  9. ^ "The timeline" Strategy Magazine - June 2007
 +
10. ^ "TAXI Driver" Creativity Magazine - January 2005
 +
11. ^ "Film Lion Winners 2007" - Gold
 +
12. ^ "Cyber Lion Winners 2007" - Gold
 +
13. ^ "Strategy Agency of the Year"
 +
14. ^ "2006 Marque Awards"
 +
15. ^ AAAA - Press
==External links==
==External links==

Revision as of 04:13, 13 March 2008

Contents

Here's a place were we can post all our research and whatever we find about TAXI

Here's some good stuff I found on Wikipedia. Lot's of good articles to check out.



Approach

Lavoie has highlighted collaboration and good working relationships as the key to their success.<ref>"TAXI Deconstructed" Strategy Magazine - June 2007</ref> The business has been referred to as part of "a revolution in the ad world" <ref>Fortune, 12 December 2005</ref> where, according to Adweek, independent agencies are proving �big global clients don't need big global agencies any more� <ref>USA Today, 9 October 2005</ref>. Non-traditional agencies cited as part of this trend in other markets include Dutch business Strawberry Frog (advertising agency) and SMART (advertising agency) in Australia.

Offices

Awards

TAXI competes in a wide range of industry award shows.<ref>"The timeline" Strategy Magazine - June 2007</ref><ref>"TAXI Driver" Creativity Magazine - January 2005</ref> In 2007, the agency won more Lions than any of its Canadian competitors, six out of the 17 won by Canadian entrants at the Cannes Lions International Advertising Festival, France.<ref>"Film Lion Winners 2007" - Gold</ref><ref>"Cyber Lion Winners 2007" - Gold</ref>

Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005<ref>"Strategy Agency of the Year"</ref>; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.<ref>"2006 Marque Awards"</ref>

The US trade group, the American Association of Advertising Agencies, in 2006 honored TAXI with the O�Toole Creative Excellence Award.<ref>AAAA - Press</ref>

References

 1. ^ "The timeline" Strategy Magazine - June 2007
 2. ^ "Fast Cities 2007" Fast Company - July 2007
 3. ^ "TAXI Deconstructed" Strategy Magazine - June 2007
 4. ^ "TAXI Driver" Creativity Magazine - January 2005
 5. ^ "TAXI Deconstructed" Strategy Magazine - June 2007
 6. ^ Fortune, 12 December 2005
 7. ^ USA Today, 9 October 2005
 8. ^ "Questions With � John Berg" Wall Street Journal - August 2007
 9. ^ "The timeline" Strategy Magazine - June 2007
10. ^ "TAXI Driver" Creativity Magazine - January 2005
11. ^ "Film Lion Winners 2007" - Gold
12. ^ "Cyber Lion Winners 2007" - Gold
13. ^ "Strategy Agency of the Year"
14. ^ "2006 Marque Awards"
15. ^ AAAA - Press

External links

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