TAXI Page

From Innovationclass

Revision as of 07:30, 12 March 2008

Here's a place were we can post all our research and whatever we find about TAXI

Here's some good stuff I found on Wikipedia. Lot's of good articles to check out.

Approach

Lavoie has highlighted collaboration and good working relationships as the key to their success.[5] The business has been referred to as part of "a revolution in the ad world" [6] where, according to Adweek, independent agencies are proving “big global clients don't need big global agencies any more” [7]. Non-traditional agencies cited as part of this trend in other markets include Dutch business Strawberry Frog (advertising agency) and SMART (advertising agency) in Australia.

Offices

   * TAXI - Montreal and Toronto
   * TAXI 2 - Toronto
   * TAXI West - Calgary and Vancouver
   * TAXI New York[8]

Awards

TAXI competes in a wide range of industry award shows.[9][10] In 2007, the agency won more Lions than any of its Canadian competitors, six out of the 17 won by Canadian entrants at the Cannes Lions International Advertising Festival, France.[11][12]

Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005[13]; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.[14]

The US trade group, the American Association of Advertising Agencies, in 2006 honored TAXI with the O’Toole Creative Excellence Award.

References

  1. ^ "The timeline" Strategy Magazine - June 2007
  2. ^ "Fast Cities 2007" Fast Company - July 2007
  3. ^ "TAXI Deconstructed" Strategy Magazine - June 2007
  4. ^ "TAXI Driver" Creativity Magazine - January 2005
  5. ^ "TAXI Deconstructed" Strategy Magazine - June 2007
  6. ^ Fortune, 12 December 2005
  7. ^ USA Today, 9 October 2005
  8. ^ "Questions With … John Berg" Wall Street Journal - August 2007
  9. ^ "The timeline" Strategy Magazine - June 2007
 10. ^ "TAXI Driver" Creativity Magazine - January 2005
 11. ^ "Film Lion Winners 2007" - Gold
 12. ^ "Cyber Lion Winners 2007" - Gold
 13. ^ "Strategy Agency of the Year"
 14. ^ "2006 Marque Awards"
 15. ^ AAAA - Press