Gils

From Innovationclass

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Revision as of 07:06, 28 February 2008

wow that list was crazy...really interesting but loooong. i was especially intrigued by the two sections about avatars. it actually kind of bugged me that people envision the future as being even more impersonal than talking through email and actually replacing phone and face to face communications with online avatar communication. this was kind of in conflcit with the notion of the person to person community, but i guess we'll just have to see how life plays out.

I am choosing Pixar as my innovative company to study. Aside from absolutely loving every Pixar movie I have seen, they have completely changed the way the world views animation. Additionally, their business model is intriguing, as is their decisions, and overall company environment.

http://www.pixar.com/ http://en.wikipedia.org/wiki/Pixar http://money.cnn.com/2004/01/29/news/companies/pixar_disney http://www.business.com/directory/media_and_entertainment/visual_ http://pixaranimation.blogspot.com

Innovation Blogs: http://imaginatikresearch.blogspot.com/ -this blog is about corporate innovation, or how to make your business as innovative as possible. - it's relevant because it relates to our study of innovative businesses -I chose it because it was very different from most innovation blogs, focusing less on the creative and more on the financial aspects

http://advertising-age.blogspot.com/ -this blog is about innovation in advertising -it is relevant because it relates directly to the course material -I choose it because it interests me and because it is from a very reliable source— advertising age

http://outsideinnovation.blogs.com/ -it's about customers' role in innovating and reconfiguring a company -it is relevant because is important to realize the significance of customers views and opinions and how they shape a brand or company -I choose it because it was an interesting and different perspective

http://willvideoforfood.com/ -this blog is about advertising, viral marketing, online video, and other forms of consumer generated media used for promotion -it is relevant as a guerilla, self-supporting method of innovation -I choose it because it seemed funny and smart

http://www.guerrilla-innovation.com/ -it's about self-promotion through viral and guerilla methods -it is relevant because it is important to see innovation from an individual standpoint - I choose because it was very different from any other blogs I've seen about innovation

http://moblogsmoproblems.blogspot.com/ -it's about innovation within companies about environment, customers, products, etc -it's relevant because it relates to innovation within an organization -I choose it because it is extremely professional and has input from national brands

http://www.ryananderson.ca/ -it is about innovation with advertising and public relations -it is relevant because it covers the necessary topics to know in our line of business -I choose it because the writer is renown professional with insightful ideas

http://www.otoinsights.com/ -this blog is about innovation and commentary about national companies -it is relevant because it relates to the companies we will be researching, as well as similar companies - I choose it because it was a great blend of professionalism and personality

http://darmano.typepad.com/ -this blog is about design innovation -it is relevant because the execution of innovation and how it is presented is just as important as the idea -I chose it because I liked the set-up of the blog

http://www.strumpette.com/ - it is about innovation strictly in public relations - it is relevant because public relations is very closely related to advertising - I chose it because I thought this was an interesting sector to learn about innovation

My organization is a small, 25 person-advertising agency. It is structured in 4 small teams that work together on every project. The teams are strategic, media and creative (the art directors and copywriters are intermixed and make-up two teams). This will create close working relationships and also make each person much more involved in the processes and decisions made by the other members. There will also be a team of graphics people to do all the photoshopping and computer stuff so the creatives could focus on the work and not the hassles of execution. The office will be set up very informally and comfortably. Each team has their own large room with their own space to work in. comfortable chairs and games will be set up in the center for group discussion, inspiration, etc. all contact will be done face-to-face to make the organization as personal as possible. Team members will also be required to take a weekend trip together once a month—camping, biking, fishing, rock climbing, golfing, to a spa, etc. Although a 25 person organization probably would not have the resources to have many amenities for the employees to enjoy, there will be a gym and plenty of spaces outside for people to sit, work, think, etc. there would also be a "fun" room filled with a TV, tons of board games, movies, a pool table, darts, foosball, music, etc for people to take some time and think in a d\\different kind of environment. The agency would be based on the overall notion of creativity and a fun rather than corporate environment. People would be free to move, work and think as they pleased rather than being structured by specific rules. Whatever it took to get the job done would be permitted. There would be no set amount of time required to be in the office every day. The only stipulation would be that everyone's daily progress would have to be reported to the director. Fridays would start at 10pm and begin with an hour breakfast in which everyone would just mingle and relax. The core values would be based on creative work, friendship and camaraderie and belief in the product at hand. No one would feel like they were working with people they didn't respect or working on projects they weren't inspired by and didn't love and believe in them. Whatever measures were necessary to get employees to connect with the

products, they would be taken. the main innovation of the company would be to remain relaxed, close and

informal.