TAXI Page
From Innovationclass
(→Contact Information) |
(→References) |
||
| Line 30: | Line 30: | ||
==References== | ==References== | ||
| - | 1. ^ "The timeline" Strategy Magazine - June 2007 | + | 1. ^ "The timeline" Strategy Magazine - June 2007<BR> |
| - | 2. ^ "Fast Cities 2007" Fast Company - July 2007 | + | 2. ^ "Fast Cities 2007" Fast Company - July 2007<BR> |
| - | 3. ^ "TAXI Deconstructed" Strategy Magazine - June 2007 | + | 3. ^ "TAXI Deconstructed" Strategy Magazine - June 2007<BR> |
| - | 4. ^ "TAXI Driver" Creativity Magazine - January 2005 | + | 4. ^ "TAXI Driver" Creativity Magazine - January 2005<BR> |
| - | 5. ^ "TAXI Deconstructed" Strategy Magazine - June 2007 | + | 5. ^ "TAXI Deconstructed" Strategy Magazine - June 2007<BR> |
| - | 6. ^ Fortune, 12 December 2005 | + | 6. ^ Fortune, 12 December 2005<BR> |
| - | 7. ^ USA Today, 9 October 2005 | + | 7. ^ USA Today, 9 October 2005<BR> |
| - | 8. ^ "Questions With � John Berg" Wall Street Journal - August 2007 | + | 8. ^ "Questions With � John Berg" Wall Street Journal - August 2007<BR> |
| - | 9. ^ "The timeline" Strategy Magazine - June 2007 | + | 9. ^ "The timeline" Strategy Magazine - June 2007<BR> |
| - | 10. ^ "TAXI Driver" Creativity Magazine - January 2005 | + | 10. ^ "TAXI Driver" Creativity Magazine - January 2005<BR> |
| - | 11. ^ "Film Lion Winners 2007" - Gold | + | 11. ^ "Film Lion Winners 2007" - Gold<BR> |
| - | + | 12. ^ "Cyber Lion Winners 2007" - Gold<BR> | |
| - | + | 13. ^ "Strategy Agency of the Year"<BR> | |
| - | + | 14. ^ "2006 Marque Awards"<BR> | |
| - | + | 15. ^ AAAA - Press<BR> | |
==External links== | ==External links== | ||
Revision as of 21:53, 13 March 2008
Contents |
Here's a place were we can post all our research and whatever we find about TAXI
Contact Information
Adrienne Babb - Adrienne.babb@colorado.edu
Matt Williamson - Matthew.williamson@colorado.edu
Andrew Crawford - Andrew.crawford@colorado.edu
If you find any information that would be helpful to our search, please feel free to post or email us anything you find! Thanks!
Here's some good stuff I found on Wikipedia. Lot's of good articles to check out.
Approach
Lavoie has highlighted collaboration and good working relationships as the key to their success.<ref>"TAXI Deconstructed" Strategy Magazine - June 2007</ref> The business has been referred to as part of "a revolution in the ad world" <ref>Fortune, 12 December 2005</ref> where, according to Adweek, independent agencies are proving �big global clients don't need big global agencies any more� <ref>USA Today, 9 October 2005</ref>. Non-traditional agencies cited as part of this trend in other markets include Dutch business Strawberry Frog (advertising agency) and SMART (advertising agency) in Australia.
Offices
- TAXI - Montreal and Toronto
- TAXI 2 - Toronto
- TAXI West - Calgary and Vancouver
- TAXI New York<ref>"Questions With � John Berg" Wall Street Journal - August 2007</ref>
Awards
TAXI competes in a wide range of industry award shows.<ref>"The timeline" Strategy Magazine - June 2007</ref><ref>"TAXI Driver" Creativity Magazine - January 2005</ref> In 2007, the agency won more Lions than any of its Canadian competitors, six out of the 17 won by Canadian entrants at the Cannes Lions International Advertising Festival, France.<ref>"Film Lion Winners 2007" - Gold</ref><ref>"Cyber Lion Winners 2007" - Gold</ref>
Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005<ref>"Strategy Agency of the Year"</ref>; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.<ref>"2006 Marque Awards"</ref>
The US trade group, the American Association of Advertising Agencies, in 2006 honored TAXI with the O�Toole Creative Excellence Award.<ref>AAAA - Press</ref>
References
1. ^ "The timeline" Strategy Magazine - June 2007
2. ^ "Fast Cities 2007" Fast Company - July 2007
3. ^ "TAXI Deconstructed" Strategy Magazine - June 2007
4. ^ "TAXI Driver" Creativity Magazine - January 2005
5. ^ "TAXI Deconstructed" Strategy Magazine - June 2007
6. ^ Fortune, 12 December 2005
7. ^ USA Today, 9 October 2005
8. ^ "Questions With � John Berg" Wall Street Journal - August 2007
9. ^ "The timeline" Strategy Magazine - June 2007
10. ^ "TAXI Driver" Creativity Magazine - January 2005
11. ^ "Film Lion Winners 2007" - Gold
12. ^ "Cyber Lion Winners 2007" - Gold
13. ^ "Strategy Agency of the Year"
14. ^ "2006 Marque Awards"
15. ^ AAAA - Press
