Spitz

From Innovationclass

Revision as of 20:36, 1 March 2008

Class Summary Thursday February 21, 2008

We are constructing our class based on IDEO and developing our mantra. Our main discussion was focused on the rationale behind each aspect of our mantra and the goal that we want to find organization within chaos. By Tuesday, our class is to come up with our first draft of our mantra using communication based on wiki. Slayden introduced the book Five Minds for the Future. The five minds include the disciplined, synthesizing, creating, respectful, and ethical mind. Discovering how you work will enable you to place which mind(s) you are. In general, the mind is social and the brain is physiological.

Class Summary Tuesday February 26, 2008

We worked on finalizing our manifestation of the class. It was partly successful, but it is not complete and continues to be a work in progress. The caterpillar the class once was in now developing into a butterfly and creating the agency of the future will now be our main focus. The goal of this project is to look at advertising in the past and reinvent what it will be like in the future. By researching and seeking out current new-style agencies, the class will get an idea of the potential our agency has. In the process of reinventing our agency, we must keep in mind that making a profit is a valuable concern.

if you have not watched the t-mobile 5 spot on wexley school for girls' website it is hilarious to say the least

This is a good article to read:
article!
Ad Agencies I found:

The Sebastian Gibson Advertising Agency
I am not sure if this is a true advertising agency though.

The Brooklyn Brothers
Modernista!
Fort Franklin
Amalgamated
Frog
BBH
Butler, Shine, Stern, and Partners

My Top 3 Agencies are:

1. Tribal DDB 2. Avenue A Razor Fish 3. Taxi