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| - | Just some of the information from the Yahoo! group. Hopefully I posted it right!
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| - | HBR Breakthrough Idea
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| - | I found the breakthrough idea of compensating employees for their
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| - | tasks, and not the time put into tasks, very applicable to our class.
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| - | It is a similar idea of how the "creative class" works. Since this new
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| - | reward system is geared toward our generation, Generation Y, I would
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| - | not be surprised if in 15 or 20 years when we are all successful
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| - | executives (hopefully!) we will all be running our companies with this
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| - | model.
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| - | I recently spoke with a career consular who said that our generation is
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| - | so used to emailing, that we never pick up the phone to communicate.
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| - | She said her generation, those who were in charge of hiring us, were
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| - | not as comfortable using this technology. Her generation wanted a
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| - | phone call. Our generation wanted an email. This small example shows
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| - | just how the dynamics of the business environment is changing and we
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| - | are at the forefront. At least businesses are learning how to adapt to
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| - | our generation. Perhaps in 15 or 20 years then, we will be the ones
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| - | having to change our practices just as our culture settles into a new
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| - | way of business.
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| - | Re: Questions for Bogusky and Berger
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| - | Hey guys,
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| - | Some questions I've been thinking of for Alex Bogusky:
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| - | 1. CP+B has recently taken on more traditional clients such as AMEX.
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| - | How do you plan on incorporating innovation into their marketing
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| - | strategies while still respecting their traditional reputation in our
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| - | culture? In addition, how do you plan on implementing brand
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| - | strategies and business strategies for these brands, without failing
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| - | to include innovation?
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| - | 2. How do you think brands will be able to communicate with consumers
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| - | in the future with regards to new media and new technology? What
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| - | modes look promising?
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| - | 3. You have said we (consumers) are victims of our own culture. Can
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| - | you elaborate on this idea?
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| - | 4. How do advertisers change culture? How do they keep cultural
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| - | momentum in advertising?
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| - | Tuesday's class was focused on the key principles of an innovated
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| - | company. Several of the principles discussed were: Efficiency,
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| - | Environment and Synergy.
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| - | In today's competitive workforce, efficiency of a company is no longer
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| - | the sole goal. Rather, managers are encouraging and promoting a
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| - | creative workplace. Therefore, having a space, whether physical or
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| - | not, that promotes creativity is key. Often, people are just too busy
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| - | doing their jobs, do not have time to "think" or socialize with others
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| - | around them. With that said, some ideas suggested by students included
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| - | having a designated play time or space during the day. Employees would
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| - | be able to interact with each other on a different level and get to
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| - | know each other better than a traditional work setting. This may even
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| - | promote more unity or synergy, leading to more motivated employees
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| - | Re: What were you surprised by?
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| - | I was not surprised to see companies like Apple, Google, or IBM. These
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| - | brands are founded on innovation and consumers largely associate new
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| - | ideas with these companies. There were several companies on the list
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| - | that did surprise me. First, IKEA seemed a little odd. I like their
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| - | television advertising and feel like the company has a strong consumer
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| - | base. But innovative? I always thought the furniture designs were
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| - | different because of the Swedish origin. Next was Progressive
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| - | Insurance. Yes, they have those cool cartoon commercials. And, yes,
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| - | their point-of-difference is having online statements instead of paper
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| - | statements to save trees...but I feel like these don't constitute
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| - | innovation. Jumping on the eco-friendly bandwagon perhapes. Lastly, I
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| - | was surprised to see Costco. Maybe they are expanding their stores to
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| - | include innovative products, but I don't see the company as a whole
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| - | representing innovation. Just some food for thought...
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| - | My Innovative Company & their Blogs
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| - | I choose Samsung, #12, on the Innovations List. I am constantly
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| - | impressed by how consumers and companies are utilizing emerging
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| - | media, particularly mobile media. The future for mobile marketing
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| - | and advertising will soon become reality. Samsung is investing not
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| - | only in mobile devices, but in all types of consumer-electronics.
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| - | http://www.managementlogs.com/corporate_innovation.html
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| - | Constant crisis at Samsung is what drives this South-Korean company
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| - | hungry for innovation. Spending 9% of revenue on R&D (40% of their
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| - | workforce) and filing for 1,600 patents in 2004 alone is a sign their
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| - | corporate culture is founded on innovation.
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| - | http://blogs.msdn.com/windowsmobile/archive/2007/10/11/samsung-
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| - | innovation-quest.aspx
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| - | Mobile media networks are becoming more reliable. They are also
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| - | becoming more accepted in the minds of consumers. Samsung is adding
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| - | to the changing landscape of mobile media as discussed in this blog.
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| - | They are asking consumers to submit their "innovative" application
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| - | for a Samsung Windows mobile phone (ie: the Blackjack).
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| - | http://blog.futurelab.net/2007/03/pitch_samsung_your_rd_ideas.html
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| - | Similar to the last blog, this one asks consumers (internet users
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| - | rather) to submit their ideas to Samsung's R&D team. The team,
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| - | however, are a group of actor-turned-aviators who seem to respond
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| - | immediately to your posts.
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| - | http://www.latest-mobile.com/articles/in-the-news/samsung-to-get-32-
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| - | ces-innovations-2008-awards_4299
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| - | Samsung's innovation has earned them numerous awards recently. This
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| - | blog talks about how Bluetooth and audio innovations have led Samsung
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| - | to rise to the top of mobile innovators, when compared to competitors
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| - | such as Motorola and LG.
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| - | http://www.experientia.com/blog/samsung-on-the-future-of-electronic-
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| - | devices/
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| - | The user experience with new technology (whether mobile or not) will
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| - | be changing as technology changes. Here, this blog discusses several
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| - | issues innovators are faced with: content portability, adaptability
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| - | of the interface, new social paradigms and managing the explosion of
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| - | choices. A favorite blog of mine.
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| - | http://gizmodo.com/341090/samsung-low-end-plasmas-series-4-5-are-3d-
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| - | ready-hdtvs
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| - | Sometimes innovation is seen simply by how you present yourself.
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| - | Samsung is now offering "low end" HDTV plasmas with all the perks
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| - | of "high end" plasmas to consumers. They are the first company to
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| - | open up this flat-panel, 3-D, HDTV technology to consumers.
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| - | http://www.news.com/Samsung-aims-to-put-digital-TV-in-cars/2100-
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| - | 7353_3-6148079.html
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| - | Another favorite of mine, this blog posting talks about how Samsung
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| - | will be putting live television in cars and in phones. They will let
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| - | local television stations broadcast digitally onto these receivers.
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| - | The products are anticipated to come out late 2008.
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| - | http://knowledge.wharton.upenn.edu/article.cfm?articleid=1293
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| - | Even though this is an older posting, it shows how far Samsung has
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| - | come in terms of innovation. The article talks about developments
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| - | Samsung is striving to achieve, yet as of today, they have
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| - | accomplished in implementing them.
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| - | http://www.informationweek.com/blog/main/archives/2008/02/samsung_rele
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| - | ase.html
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| - | Changing the operating system on the G810, which proves to be an
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| - | innovative and competitive solution to the popular N95, this blogger
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| - | discusses the pros and cons of Samsung's new device. So much of
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| - | innovation is keeping stride with competitors, but at the same time,
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| - | making sure you have something—anything—that will help set you
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| - | apart. I call this being "innovatively competitive."
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| - | http://samsungblog.co.za/blog/mobi/2008/01/samsung-mobile-ces-08
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| - | Adding on to the last blog, it is important to make sure you (your
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| - | company, brand, product) is innovative but also recognized by others
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| - | in the marketplace. A blog from Samsung makes sure competitors and
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| - | consumers have access to the latest Samsung products and developments
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| - | (as seen in the blog about the International Consumer Electronics
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| - | Show).
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| - | Lauren's Innovative Agency
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| - | My agency of 25 people would be in charge of planning and directing
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| - | social events for innovative, emerging and new media companies.
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| - | Everyone will be encouraged to use their individual talents and
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| - | interests both inside and outside the office to explore ideas for the
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| - | events. Then, once a week, everyone will come back to the office and
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| - | to discuss their insights. Face-to-face meetings in the hallways,
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| - | lobbies and conference rooms are also encouraged. The overall
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| - | structure will be more social and collaborative. There will be
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| - | enough structure to achieve the goals and plan the events, but enough
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| - | creative freedom to inspire innovation and let the momentum flow. At
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| - | the end of the month employees will vote on who planned the most
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| - | innovative event and prizes will be rewarded.
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| - | The location of the office would be in a "hot-spot" such as Los
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| - | Angeles or Seattle. The physical layout would consist of multiple
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| - | themed rooms with only 3 walls each. The rooms would depend on the
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| - | theme of our current events in progress. However, within each room,
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| - | there will be large, floor to ceiling whiteboards, scratch paper
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| - | reams with crayons and paint, magnetic boards for magazine cut-outs,
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| - | and the 8 ½ X 11 paper would be grid-less. The remaining office
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| - | would be light and open, with large windows to allow the sunlight to
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| - | come through. Employees would have large desks and/or work stations,
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| - | but the only enclosed areas would be the conference call rooms, which
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| - | are equipped with video, Skype, touch-screen pads and email. The
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| - | overall goal is to emerge yourself with the client, the theme and the
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| - | ideas of innovation.
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| - | Communications would depend on your location. External or field
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| - | communications would utilize cell phones, camera phones, text
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| - | messaging and email. Internal communications would utilize email,
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| - | loud speakers and face-to-face meetings. The easiest and most
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| - | efficient method of dispersing ideas would be to use the LCD screens
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| - | that are perched around the office. Employees would be able to
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| - | submit ideas, photos, quotes, or thoughts to the screens, which will
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| - | rotate the files throughout the day for continued inspiration.
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