TAXI Page
From Innovationclass
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== '''Approach''' == | == '''Approach''' == | ||
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== '''Offices''' == | == '''Offices''' == | ||
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* TAXI West - Calgary and Vancouver | * TAXI West - Calgary and Vancouver | ||
* TAXI New York[8] | * TAXI New York[8] | ||
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| + | == '''Awards''' == | ||
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| + | TAXI competes in a wide range of industry award shows.[9][10] In 2007, the agency won more Lions than any of its Canadian competitors, six out of the 17 won by Canadian entrants at the Cannes Lions International Advertising Festival, France.[11][12] | ||
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| + | Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005[13]; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.[14] | ||
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| + | The US trade group, the American Association of Advertising Agencies, in 2006 honored TAXI with the O’Toole Creative Excellence Award. | ||
Revision as of 05:46, 12 March 2008
Contents |
Here's a place were we can post all our research and whatever we find about TAXI
Here's some good stuff I found on Wikipedia. Lot's of good articles to check out.
Approach
Lavoie has highlighted collaboration and good working relationships as the key to their success.[5] The business has been referred to as part of "a revolution in the ad world" [6] where, according to Adweek, independent agencies are proving “big global clients don't need big global agencies any more” [7]. Non-traditional agencies cited as part of this trend in other markets include Dutch business Strawberry Frog (advertising agency) and SMART (advertising agency) in Australia.
Offices
* TAXI - Montreal and Toronto * TAXI 2 - Toronto * TAXI West - Calgary and Vancouver * TAXI New York[8]
Awards
TAXI competes in a wide range of industry award shows.[9][10] In 2007, the agency won more Lions than any of its Canadian competitors, six out of the 17 won by Canadian entrants at the Cannes Lions International Advertising Festival, France.[11][12]
Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005[13]; Marketing Magazine, 2001 and 2005 who also awarded it Full Service/Creative agency of the Year for 2006.[14]
The US trade group, the American Association of Advertising Agencies, in 2006 honored TAXI with the O’Toole Creative Excellence Award.
