Index.php

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A while back, a potential customer provided me with some basic details of the writing work he wanted me to accomplish for his business. Then he asked me to send an offer to him.  
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For your business to survive in the new age, it's important to make sure your website is the best representation of who you are and what you do. Not only should visitors and potential customers and clients be able to easily navigate menus and click straight through to points of sale, but the work done to optimize the backend is necessary to ensure Google likes you enough to keep you on top of relevant search. With your staff's workload, however, you may feel it's necessary to hire an SEO firm to handle these tasks. In reality, maintaining the search optimization for your website is simpler than you think, and less expensive when you keep it in house.
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Proposal?! As I tried to confirm with him as a freelancer what he meant by that because I had never done one before, at least not I panicked.  
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Rather than hand your website over to an outsourced group, you have the option instead of bringing SEO experts into your office for a series of workshops designed to train staff to take charge of various aspects of site optimization - everything from keeping the code clean for spiders to better cache your information, to properly linking anchor text. Even if there are people in your office with some experience in maintaining websites and working to achieve high rankings in Google and Yahoo, the benefit of SEO training keeps everybody up to date on new paradigms in search, so you can stay ahead of your competition.
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I must've not really desired to pursue this opportunity since I did not bother to complete research or followup with the organization after submitting a contract in the place of a proposal. A little time passed, I stumbled upon an article on creating RFPs (Obtain Proposal). Ding! The bulb continued. This man verbally gave his RFP to me and needed a written response.  
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Why is it better to keep your SEO strategies in-house? For one, it's less expensive than outsourcing. You have the option of bringing in one or two employees to do the work, or parsing the responsibilities among your current staff. Also, keeping the web work inside retains security. Let's say you're interested in hiring an SEO firm. There is the risk, either during or after your tenure, that the firm could sign on to work with a competing business, and apply the techniques used to help you toward their success. Why let that happen, when you can control your search rankings?
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When a company needs a task to be done by a company or outside source, they write a RFP. It is a official document describing the project, how the contract companies should respond, how the recommendations will undoubtedly be examined, and contact information. Often, the company files the submission guidelines to produce it easier to allow them to compare reactions. There are number specific standards or tips for creating the RFP, but government agencies generally rigid standards they follow when conducting the proposal process.
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Search optimization training presents intensive groundwork for your Internet success. When you hire trained SEO agents to demonstrate the steps involved in creating and promoting a powerful web presence that includes your website, social media profiles, videos and even e-mail marketing, you'll discover that the time invested in SEO will not divert from your company's duties, and as certain staff become more proficient in optimization your business will reap more benefits. Keep the business of your website in-house for an affordable solution by hiring an SEO trainer.
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Outside companies browse the RFP and produce a proposal (a bet) explaining how they can best provide and meet these needs. When producing the proposal, the company must closely follow the guidelines established in the RFP to prevent being removed from consideration for the possible challenge.
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A normal pitch contains:
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Executive summary - summary of the entire proposal
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Statement of need - why project is necessary
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Project explanation - How project will soon be implemented and evaluated
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Company data
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Challenge schedule
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Budget
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Conclusion
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My condition was an informal version of all this. The client gave me a high level overview of what I might do for him. If I knew then what I know now, I would've written up an explanation of the client's needs and how I would complete the job in meeting these needs.
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Small enterprises would probably do a proposal in between usually the one I obtained and the complex government required ones. Many small enterprises will undoubtedly be prompted to create a proposal when approaching a customer. The customer may ask you to submit a proposal outlining what you can perform for them. In cases like this, write a proposal such as the elements of a typical proposal and keep it small and to the point particularly if the customer isn't a big organization.
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There are samples of RFPs and responses peppered through the entire Web, but which one it is possible to study from depends on the sort of work involved. A pitch could be two pages or as huge as a book. Rely on your favorite internet search engine and do the study to generate an unbeatable suggestion.
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Current revision as of 13:53, 9 December 2013

For your business to survive in the new age, it's important to make sure your website is the best representation of who you are and what you do. Not only should visitors and potential customers and clients be able to easily navigate menus and click straight through to points of sale, but the work done to optimize the backend is necessary to ensure Google likes you enough to keep you on top of relevant search. With your staff's workload, however, you may feel it's necessary to hire an SEO firm to handle these tasks. In reality, maintaining the search optimization for your website is simpler than you think, and less expensive when you keep it in house.

Rather than hand your website over to an outsourced group, you have the option instead of bringing SEO experts into your office for a series of workshops designed to train staff to take charge of various aspects of site optimization - everything from keeping the code clean for spiders to better cache your information, to properly linking anchor text. Even if there are people in your office with some experience in maintaining websites and working to achieve high rankings in Google and Yahoo, the benefit of SEO training keeps everybody up to date on new paradigms in search, so you can stay ahead of your competition.

Why is it better to keep your SEO strategies in-house? For one, it's less expensive than outsourcing. You have the option of bringing in one or two employees to do the work, or parsing the responsibilities among your current staff. Also, keeping the web work inside retains security. Let's say you're interested in hiring an SEO firm. There is the risk, either during or after your tenure, that the firm could sign on to work with a competing business, and apply the techniques used to help you toward their success. Why let that happen, when you can control your search rankings?

Search optimization training presents intensive groundwork for your Internet success. When you hire trained SEO agents to demonstrate the steps involved in creating and promoting a powerful web presence that includes your website, social media profiles, videos and even e-mail marketing, you'll discover that the time invested in SEO will not divert from your company's duties, and as certain staff become more proficient in optimization your business will reap more benefits. Keep the business of your website in-house for an affordable solution by hiring an SEO trainer.

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